In the beginning when your ecommerce store goes live, it is easier to manage as there are few customers and limited popularity. But as soon as you start growing, you aim to upload and sell more and more products of your category. The customers gradually increase; you get referrals, existing customers, new customers and not-to-forget new visitors.
It becomes a huge responsibility to manage product data as well as your customers’ data and most importantly keep it secure. All of this is only your area of concern because for customers – you need to ensure that your ecommerce store functions smoothly, loads faster and shopping experience is flawless no matter how busy or complicated things get.
You need someone to take care of your ecommerce store as well as promote it online which we also know as digital marketing, while you’re rolling in sales. These 5 reasons will show you the need of an ecommerce support agency.
- To incorporate new technologies and third party solutions faster
Ecommerce support services include incorporation of new technologies and integrating third party solutions in a short span of time. This also includes fixing issues of existing integrations in your ecommerce store. Some of them as are follows:
- Integration of new payment gateways.
- Customer Relationship Module Integration.
- Warehouse Management Module Integration.
- Enterprise Resource Planning (ERP) Integration.
- Point of Sale (POS) Integration.
- 3rd Party Logistics Service Provider Integration
- Multi vendor stores
- Content Management Services (CMS) Integration.
- To keep you up, every minute
There are a lot of possibilities that your ecommerce store’s server goes down, sometimes because of traffic or the memory reaches its maximum capacity. All the reasons can’t be known at once and there’s a great possibility that you don’t have the resources to troubleshoot or fix the problem.
But with an ecommerce support agency, you automatically get notified that the problem has been fixed even before you know that there was some problem. Your ecommerce store doesn’t go offline and if it goes down for any reason, an ecommerce agency is always there to solve your problems in a lesser span of time. Your ecommerce store will be always available to the customers, be it any location or time zone.
- To keep track of your ecommerce store’s progress
You are managing products, sales, customer support team and a lot more (which can never be stated in a single sentence). Despite all of them, the most important factor for your ecommerce business is customer data i.e. stats and visitor analytics so that you can take necessary steps to drive in new customers and keep them satisfied with your sales, delivery and after-sales support.
As stated before, you should always choose an ecommerce agency that also has a digital marketing team. Such an ecommerce agency would take care of traffic stats; create reports and let you know where your customers arrive from and what works best for you. Provided reports with suggestions, you can then focus on strategies for A/B testing your ecommerce store. This way you can focus on your existing customers and will be all-set for new customers.
To keep your content up to date, relevant and continually refreshed
As your ecommerce agency also includes digital marketing and content experts, you can be assured that your ecommerce store’s SEO is also improving regularly. Digital marketing is the next step to driving in more sales. It is a route which makes the audience know about and be familiar with your brand. It is necessary to analyze the goals of your business in accordance with the digital world.
They know about your audience, it suits perfect for your brand’s promotion and other activities such as contests, giveaways and brand launch. SEO services also analyze your entire ecommerce store and find problems which might be hiding unnecessary information. It’s a simple 4-step process:
- Engage: Understanding the audience and engaging with them.
- Attract: Finding the interests of your target audience.
- Convert: Generating and collecting leads from diverse sources.
- Delight: Get satisfied customers and more referrals on your ecommerce store.
To keep your store safe and secure from hackers
Depending on the type of your ecommerce store, sometimes there is no reason to store thousands of records of your customers, especially credit card numbers, expiration dates and CVVs. In fact, it is strictly forbidden by the PCI Standards to save the CVV number of your customers’ credit cards. You also need to set alerts which can notify you in case of multiple and suspicious transactions which are coming via same IP address.
Not only that, even your employees should know that they can’t provide sensitive data or reveal any kind of private customer information in chat sessions, calls or emails as none of these communication methods are secure.
So, what next? It’s time to choose your ecommerce support agency
Infigic is an ecommerce agency started by experienced ecommerce professionals who have built successful ecommerce ventures in the past and have started off this venture to help fellow ecommerce entrepreneurs.
Some entrepreneurs do not have the IT staff to support their ecommerce store; we can step in and entirely take over that task, keeping your ecommerce store running smoothly and the sales rolling in. Our focus is to deliver ecommerce solutions for store owners/retailers who need support right from creating the logos, develop the store, integrating their online store seamlessly with complex back-end processes and in the end helping them to market their ecommerce store to drive more traffic & sales.
Get a support team for your ecommerce store that’s always there for you.