The Union Budget is India’s most awaited, and often the most debated, policy announcement. Industry leaders and economics experts lay threadbare the provisions and their likely impact, live on television channels. Stock-markets respond immediately and everyone tries to figure out what the budgetary proposals would translate to. Later, as the dust settles, some finer points […]
About Sharon James
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Entries by Sharon James
When you first set out to chase your dream of starting your online clothing store, things can quickly turn quite confusing. There’s so much to do: identifying the right ecommerce development company, setting up the website, negotiating with wholesalers, making marketing and branding decisions, managing your inventory, promoting the site… At times, all this can […]
When Magento 1 was first released in March 2008, it is unlikely that the creators of Magento would have been able to forecast how popular it would become. Today, an estimated 240,000 online stores run on Magento 1.x. The year 2018 is going to bring a major change: officially, support for Magento 1.x will be […]
You have a great eCommerce store. You think everything’s in place. There are lots of visitors but, strangely, too few purchases. You’re not alone. Perhaps cart abandonment is the scariest nightmare that shocks eCommerce stores to near death. Shopping cart abandonment, the site visitors action of adding items to the virtual shopping cart but quitting […]
Most people think transactional emails tell the recipient about some financial transaction – an online purchase, for instance. Actually, they include a lot more. An ecommerce store’s transactional emails cover order confirmation, account creation, post order feedback, daily deals, forgot password links, email newsletter sign up etc. As a marketer, you’ll likely value the importance […]