6 Ways to Improve eCommerce User Experience

Business has seen a new dimension post the boom in the e-commerce sector. As per sources, the e-commerce market is expected to grow to US$ 200 billion by 2026 from US$ 38.5 billion as of 2017. For an end user It is convenient, saves time and money and for business owners it has opened up an altogether new platform to market their business, expand in various countries so on and so forth. The growth is limitless!

Existing eCommerce companies are competing with one another using every possible strategy to stay afloat. And that’s not surprising too! Since almost all eCommerce companies follow similar strategies, from sourcing to selling, the big riddle the companies are trying to solve is: how to remain sustainable and competitive through this platform?

The answer lies in one phrase: end user experience. One thing can be said with absolute certainty. Whether you’re looking for Magento development service to build your site with the help of Magento, whether you’ve built it on Shopify yourself or whether you’re using Laravel, at the end of the day, competition boils down to creating a better online shopping experience.

If you can provide the online consumer experience that is superior to what your competitors offer, you will excel and remain profitable, no matter what. A skilled eCommerce solution company can help you survive and thrive even when Amazon, Walmart or ebay appear to conquer the online world. Since the entire eCommerce industry is built around convenience, improving the customer experience will likely impact your business more than any other factor will.

Here’s a list of creative ways in which you can improve eCommerce user experience that will not only improve loyalty but also boost sales.

1. Eye Catching Designs Catches Attention

Cool designs are only the starting point of a high-quality end-user experience. Remember, the key word is convenience. It all begins with the layout.

Keep minimal designs on the pages and keep changing them often to match the trends before your website starts looking old and boring

Amazon eCommerce user experience

The categorization at Amazon is easy and intuitive.

Amazon end user experience

The designs of Amazon.in (Left, India) and Amazon.com (Right, USA) are kept identical to provide a ease and consistency to customers.

Your site, no matter how well-designed, can always benefit from things that reassure the customer it is trustworthy. For instance, you can use a badge that tells the customer what trusted anti-virus system your site employs or what universal security measures make all payments safe. Customers stay loyal to sites that are clearly trustworthy.

Read: 5 Simple Hacks to Boost Performance of Your Magento Store

2. Seamless Browsing Experience

After designing the next important aspect to any website is the comfort in browsing the products and other pages. No user wants to experience sudden prompts or pop-ups to disrupt their purpose of visiting the site.

Paying attention to such tiny details is surely going to keep the user engaged on the site. Your website should not be loaded with excessive information thereby cluttering the page. The customer will be all lost and will abandon the website anytime.

3. Showcase Your Products Strategically

Make use of your digital platform as much as possible to project your products appropriately like naming the categories and subcategories for correct understanding by the user. The idea is to have an easy self guided layout that leads the user to the checkout page.

4. Provide Support That is Unobtrusive

Support doesn’t mean having to be present all the time; support means helping the customer solve a particular problem. At the stage when eCommerce is fast maturing as a business, customers often prefer self-help support. If there’s something not ok with the product, customers are comfortable reading up stuff and fixing that small bug themselves.

That’s not to say you can ask all your customer service executives to leave. It just means that you need to invest better resources in creating better assets for customer support. Write better product descriptions so customers know what exactly to look forward to. Create better videos that show how the product connects or operates. Come up with better knowledge base articles that your customers can easily understand and follow directions from.

Timex online consumer experience

Instead of writing ‘Male’ and ‘Female’, Timex chose to write ‘Shop Gifts for Him’ and ‘Shop Gifts for Her’. This keeps the customer emotionally invested in Product Classification / Description. Notice the word ‘Gifts’ is used in plural!

Important tip: Your customer support team should be ready to step in when required. You can’t leave everything to product descriptions and videos.

Don’t forget: Use every single interaction with the customer to learn. Build a bank of experiences to train your team better and ultimately serve your customers faster and better in future.

5. Quicker Checkout Steps

The actual shopping is the stage when the customer has her wallet out to make the payment. The real challenge for an expert eCommerce website development agency is to ensure, right from the design stage, that each of these stages are smooth, almost imperceptible.

Make sure you offer the multiple payment options that are fast becoming popular. The reason is quite simple: your customers have been using these options so it’s easy for them to go ahead and make the purchase and not spend time to decide which other option to use. Unfamiliar payment options is one of the most common causes of shopping cart abandonment.

payment options ecommerce user experience

Amazon offers a wide number of payment options.

Remind the customer you have a friendly return-policy (this is quite important for the products purchased online). Repeat the approximate date the product will reach the customer. Display the shipping option the customer has chosen.

Important tip: Choose your shipping partners wisely. Don’t let a third-party goof up or delay deliveries and ruin your image.

Ocado online shopping experience

Many sites are making timely, hassle-free delivery their USP.

Don’t forget: Make sure your checkouts are super-easy. Don’t load the customer for unnecessary things to do.

6. Post-purchase Experience Counts a Lot

This is where the actual task begins for a long term customer relationship.

  • Provide complete details of orders placed upon login on website
  • Notify by emails or SMS notifications on the status of the order
  • Loyalty programs for repeat customers
  • Referral programs for expanding through word of mouth

In short, being in constant touch with your customer and providing great customer support is the key to increased sales.

Customer support to improve end user experience

Amazon is both quick and generous in rewarding returning customers.

Easy navigation, the right pricing (not necessarily the cheapest), proper packing and shipping options, secured payment gateways and great customer service all it takes to build an eCommerce website. Customer centric driven business model will help in value building for both customer and your business.

At Infigic Technologies we provide eCommerce website development and Magento eCommerce development to start your dream eCommerce store. Get in touch with us and find out how we can work together to help you make it big!

Top Reasons to Choose Magento 2 for eCommerce Website Development in 2018

Due to rising trends in eCommerce, The eCommerce website development has become a necessity for every store owners and startups. If you are looking to start an eCommerce store then Magento is one of the best option available in the market.

We will be looking at some of the cool new features of Magento and how you can use Magento 2 as a platform to support your business, we’ll be covering some of the front-end and back-end features, and finally, we’ll wrap up by looking at Magento enterprise functionality.

Magento 2 supports the latest technology stack including support for PHP 7 and MySQL, this means their platform runs much faster and much smoother using more efficient processes across the board, on average the Magento 2 platform is running 20% up than Magento 1.  you should migrate from Magento 1 to Magento 2 if you are still using Magento 1.

Let’s look at optimizations that Magneto has done in Magneto 2 :

#1 Front-End Revamp

So, what do we mean by front-end features the front end is everything your users see and interact with including design functionality and it’s the front end also incorporates UX or user experience considerations for example how a user navigates through the site, and the channels will pass they choose to do that.

Magento have spent a fair amount of time improving the front end capabilities of Magento 2 and what we’re about to show you are not featured in Magento 1.X natively, and they’re only included as standard in Magento 2 so the first feature we’ll start with is full page cache the bottom line is that it’s essential that your store is fast to allow for good UX, previously full page cache was available as an extension on Magento 1.X, but it’s now native on both community editions and Enterprise editions of Magento 2

#2 Reduced JS files

Next, we’ll look at some of the work that’s been done by Magento on the JS files in the previous versions of Magento they’re about a dozen heavy JavaScript files its had a negative impact on site speed and overall performance and also made adding plugins or extensions messy and time-consuming from a development perspective in Magento 2 the amount and structure of the JS files has significantly been reduced leading to better performance sites the seamless integrations to their party extensions allowing you to give your site a unique look and feel.

#3 Default Guest Checkout

Another great new feature is the complete checkout page, overall unlike in Magento 1 guest checkout is now defaulted and the checkout process has been reduced from 6 steps to just two, this leads to a better user experience improvement and they’ve also removed some of the long-winded checkout choices again improving the user experience.

For, example in Magento 1.x, the user would have to select a card type B that Visa MasterCard, In Magento 2 the platform will automatically assume the correct card type based on the first input number keeping with the theme of transactions Magento have gone a long way in simplifying PCI compliance, Magento 2 has a number of payment options out of the box that allowed to receive payment details via store but also in Magento 2 we have out of box integrations with PayPal and Braintree that will circumnavigate the PCI compliance process.

#4 Auto Image Compression

I personally particularly like image compression feature, which is now an automatic feature of Magento 2, In Magento 1 this had to be done manually and then uploaded as a compressed image which in my experience most businesses were overlooking uncompressed images needs a heavy page weights and a decrease in page load time and have a general negative effects on site performance.

#5 Automated Testing

Finally something there’s more applicable to developers, and that does have a knock-on effect the use of the platform here’s a new testing framework minimizing the manual effort required to test any added functionality or updates your platform. Due to this framework, it is almost impossible for new functionality additions to interfere with existing components on the site this has always been a problem in Magento 1 and would often lead to massive development customizations and testing to ensure the site operated the framework properly also allows any site regardless of size to run automated tests.

The knock-on effect means that your site maintenance overheads will decrease as a majority the manual testing has been automated in Magento 2, and the platform is altogether more robust

Some of the backend enhancements and there’s been a number of improvements mainly to make your life as a store owner a lot easier, and the first one is the auto upgrading and auto updating, so we’ve seen a number of issues with security in the last couple of months with Magento there’s being bugs and there have been hijacks on the checkout and there have been scripts that could be run but now similar to WordPress, Magento have automatically allowed you to update to the latest version this means there’s not going to be any massive version gaps, and we’re not going to have the problems where you know clients are on 1.7, and they need to upgrade to 1.9 and it causes a huge amount of hassle it’s actually going to be automatically updated, so you’ve got the latest security patches and bug fixes, so that’s a massive plus.

#6 Importing

Another feature in Magento 2 is importing, so they’ve made this a lot easier and a lot quicker and the API is reporting and don’t actually stop from just introducing in the backend is actually for anyone running any stock scripts or anything like that so the importing is around 40% faster thanks to Magento 2 and the improvements that have been made so this apparently means that stock updates all product imports run a lot more efficiently and quickly.

Another useful feature while on the point of importing is the ability to bulk image import so you can apply in unique images by attribute to each SKU or apply a single set of images to all SKU so again it makes it a lot easier to import things in bulk and one of the features that.

#7 Attribute Set

I really had a gripe with in Magento 1.X was the fact that you could not change in attribute set so I’m glad to say that in Magento 2 this has actually been changed and now if you assign the wrong attribute set you can actually change it which is great so you just see where there’s got the picture there’s a little action keep set and you can just go to the drop-down and change the attribute set completely, so you don’t have to redo the product like you used to in Magento 1.X which is a nice little feature.

#8 Admin Table Filtering

Then there’s admin table filtering so each date of view now includes the custom filtering option this means that you can see a specific set of columns or set a particular query in the back of back-end and then save these against a view this will save considerable amount of time when you’re looking for specific products that you need to go back to so an example would be that you’re looking for green t-shirts that are over 20 pounds that kind of thing, you can set up basically a view to going back to and it’s really easy to set up and a good set of functionality and you can do that across the orders, the products, the customers pretty much any dataset in Magento 2.

#9 Admin Panel

The admin panel UI has been completely redesigned and now works with mobiles and tablets and it’s a lot easier to navigate and find what you’re looking for and also it looks a lot nicer, so it’s a completely updated design and works a lot more efficiently.

So, as a Community Edition user, we’ve already looked at some of the many advantages of the Magento platform.

Now Let’s move forward to review the Magneto Enterprise Edition features

Magneto Enterprise Edition

By unleashing the power of enterprise, Magento empower you with even more features to put further possibilities in your hands so with Magento Enterprise you get all of the community features as well as even more tools to power your breaks so what I’ve done is pick out some of my favorite features available of Enterprise edition to go through with you now. To get the all the benefits of Magento Enterprise edition you should hire Magento developer as working on Enterprise edition can be little complicated.

#10 Boost Sales

The boost sales of conversion are some things that are available only to enterprise users regarding features things like customer segmentation tools to target promotions and also merchandising industry-leading search to improve conversion rates from search and automated products upsell and cross-sell rules to increase your average order value.

it builds customer loyalty you can foster brand affinity by repeat purchases by enabling customers to earn reward points create gift registries, and multiple wish lists receive store credit, and you can even allow customers to participate in private sale events.

#11 Enterprise Level Traffic & Load Management

The Enterprise Edition allows you to ramp up your site with enterprise-level traffic and loads with separate master databases for checkout order management and products and it also has support from MySQL clusters platform, this effectively means that you’ve got a different database for each section, and that means it can scale massively they’ve also increased the search functionality and introduced the elastic search technology which is a really good powerful search technology, that’s a really good feature enhancement as well in regards to productivity. you can now create review and schedule site changes without ever having to engage ITs.

If you are looking for Magento development service or want to hire Magento developer for your eCommerce store, Get In Touch with us to know how we can work together to convert your eCommerce idea into reality.

7 Ways to Improve Your eCommerce Web Design and Usability

Margaret Gould Stewart, one of the key designers at Facebook, one said in her TEDx talks, “When you are designing on a large scale, there is no such thing as minor detail.” Perhaps nowhere it applies more than to magento web designs.

With dozens of online shops coming up every day, it will take a much deeper understanding of eCommerce to stand out, grow and stay ahead of your competitors. And a better grasp of the finer aspects of design and their implications will most certainly provide the much-required push.

Design As a Tool to Improving Things

If you look at  eCommerce website development scenario today, you’ll easily see the focus is moving towards how to make the entire shopping experience more convenient, and more pleasurable. In any case, almost all online shops follow robust coding and security best practices, so the key differentiator is experience and usability. And design is the right tool to deliver this.

Today, design is not only about aesthetics; design is also about creating an amazing experience at an eCommerce store. An experience that makes things easier to look for a particular product. An experience that allows users to compare similar products. An experience that makes it easy for users to make payment and check out.

We dug around the net, talked to experts and looked at numerous eCommerce sites to find what made successful magento eCommerce designs click and tried to figure out ways of improving usability. Here is a list of the 7 important things we found that would hugely improve your eCommerce designs and positively impact usability.

1. Extend Visual Support

When you set out to design your Magento eCommerce store, you’re so involved it’s easy to take a number of things for granted and ignore what all things a visitor might fail to understand. The layout of your Magento eCommerce store should require minimum to zero support for things that visitors could easily do themselves.

Consider the following image from Lee.com. The visitor is checking out khakhi pants, but she may have no idea what does a certain size indicate and what size corresponds to what waist or seat size. So she may need assistance. The tiny “?” design that has now become almost a universal symbol for “What’s this?” or “I need to understand this better” does the trick. This tells the user she can get answer to her questions about size by clicking on the “?” design. Sense of design can convey a short yet fully understandable message without disturbing the experience.


2. Use Breadcrumbs

Unless your eCommerce store has very few products, you’ll surely be using various pages and a number of categories and subcategories. Breadcrumbs (the display of the chain of pages from the homepage to the page the user is currently on) come in handy when you want to make the user’s navigation easy in your store that has multiple level of pages.

Breadcrumbs serve multiple purposes, only one of which is to show the location of the page the user is currently browsing. The major advantage of using breadcrumbs is to reduce the number of actions. Here’s a great example from Bestbuy.

The user has reached ‘Apple Macbook Pro’ right now; in case she wishes so, she can directly jump back to Computer & Tablets by clicking on “Computer & Tablets”, instead of hitting the back button many times over. This may not sound very important, but remember you’re offering convenience – and that’s what matters most.


3. Exhibit Your Credentials

One of the top reasons eCommerce sites like Amazon are hugely popular is the kind of unbeatable security that comes bundled with the shopping experience. With Amazon, trust is well-established; Amazon doesn’t have to highlight it very prominently.

With relatively smaller eCommerce companies, trust remains an issue. For instance, ViralStyle manages this in a very noticeable, outright manner – no wonder, because it’s a startup when you compare it to established giants like Target or Amazon.

Like ViralStyle here, you too can highlight what you guarantee – this shows your commitment towards customer satisfaction. Additionally, you may provide a contact phone number and/or address to further reinforce users’ faith in you.


4. Use Emails Instead of Usernames

In magento website development, a very simple change can profoundly impact your business goals.

For instance, here is a classic example. Most eCommerce websites ask for your contact details for various reasons. To identify you, they could let you select a username. The problem is people may be using a wide variety of user names across different eCommerce platforms and even within the same site.

This problem is solved in a very unique manner. Instead of asking for usernames, ask for email addresses. The average user has a lot fewer email addresses than she has user addresses. That way, you solve an important website usability testing problem for the user and make the task of your CRM tools a great deal easier.

Take a look at Bestbuy.com example below and you’ll see it’s important.image3

5. Show Cart Contents


Many users buy nothing; they simply window-shop and disappear. Others pile a few things in their shopping cart and abandon the cart just before payment, never to return again. While you cannot expect to bring cart abandonment rate down to zero, you can certainly better address the issue.

Of the many explanations offered as to why visitors abandon carts, one reason stands out: When visitors add more than one product in their cart, they cannot remember everything they’ve bought. Did they buy something they never wanted? Did they leave out something?

An experienced ecommerce development company takes care of this very well. Your design should exhibit the cart contents easily and visibly when the user desires, as this example from Target clearly points out.

Among the many things you need to show while showing all the contents of your shopping cart, quantity and price seem to be key. Always offer users the last opportunity to double-check things they’ve bought. It not only helps reduce post-purchase anxiety but also correct simple errors like having accidentally clicked on something different.

6. Offer Easy Checkout with Confirmation

Some users are visiting your site for the first time and will evidently browse and move out smoothly and rapidly without making purchases. Others are returning buyers and may be looking for only a certain product.

Help all visitors by giving them a check-out option early on, as the image from Target.com here so clearly shows. Returning customers know the routes; you need to satisfy them by offering the easy check-out button. Easy check-out means you value the customer’s time and that makes them feel important.

Don’t forget it’s important to ask for confirmation as regards their purchases before letting customers actually proceed to make payment.


7. Offer ‘Continue Shopping’

The ultimate aim in the entire process of eCommerce development is to delight customers profitably and sell more. So it’d be a great idea to let them complete the buying and then again buy more and then end by making the payment.

But what if the customer had clicked on ‘Check out’ by mistake? Wouldn’t you want the customer to return, make the remaining purchase and then proceeds towards checkout?


The image here shows how two deeply connected things have been placed close to each other – Related Products, and, Continue Shopping. By showing related products (here titled as “guests also viewed”) the eCommerce store is making a last-moment effort to remind the customer if there’s something else she’d also like to buy; perhaps she forgot buying something.

Adding a “Continue Shopping” button improves engagement, helps customer resume shopping and get the benefits of big savings in pricing or free shipping advantage just because she actually continued shopping. Don’t forget to add this button.

So those were the 7 things we thought were extremely important to improve eCommerce web design and usability. What do you think we missed out? What has been your experience? Share with us in the comment below.

Need help with eCommerce  web design and development? Then Get in touch with us. We at Infigic Technologies provide eCommerce web development services to jump start your eCommerce project.