A Beginner’s guide to starting an online pharmacy

Setting up an online pharmacy is one those options where you not only fulfill your entrepreneurial dreams but also get the satisfaction of helping people lead a better, healthier life. The idea of an online pharmacy is centered around offering a wide choice of non-prescriptions OTC (Over The Counter) drugs, filling out prescriptions, delivering in time the drugs purchased to patients and making their lives a great deal easier.

And yet, online pharmacy – also called distance-selling pharmacy – is largely an under-explored business even today. In 2016, prescription drugs to the tune of $158 billion were sold online in the USA alone. Compared to the entire pharmacy market, which is estimated at a little above $100 billion, the online sales stand at a mere 0.15% of the entire pharmacy business.  This suggests a huge untapped potential.

The business model of online pharmacy

The premise sounds simple. Just like any other eCommerce business, you can sell products online – OTC and prescription drugs in this case – and make a profit.

Online pharmacy business models are mostly classified into two categories, based on how they operate and make money.

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The first kind is where the online pharmacy itself stocks a huge number of medications. A customer first submits a valid prescription for the medicines they wish to purchase. The online store confirms the availability of the items required and the customer makes the payment. The online pharmacy then ships the medicines to the customer.

The second kind is different in that they don’t stock the medicines themselves. Instead, they partner with local brick-and-mortar pharmacies. When the customer makes an online request the online pharmacy checks which partner pharmacy is closest to the customer’s shipping address or can best deliver the order. They collect the payment, instruct partner physically deliver the drugs and share the revenue as per conditions agreed upon.

Startups are bringing in various changes to introduce in different levels of value additions. For instance, while online pharmacies require customers to submit the prescriptions online, some startups also arrange to have the prescription physically collected from the customer’s location. Apart from value addition, this method lets the pharmacy better verify the authenticity of the prescription.

As far as making profit from the online business model is concerned, the following are the most common sources:

  • The online pharmacies profit is the difference in the cost versus the selling price of the items they sell. The cost will include additional expenses like storage costs and shipping charges.
  • There is an opportunity to make money from featured products. Makers of OTC drugs or cosmeceuticals (products combining benefits of cosmetics and pharmaceutical) will be willing to pay money if the online pharmacy agrees to display their products prominently, give top listings during searches within the website or provide decent product reviews in blogs.

 

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  • They make a good profit from selling calcium fortified drugs, protein supplements and similar products. The volumes may be smaller, but the profit margins are higher.
  • They can carry advertisements. Established stores can earn good money by accepting ads or announcing third-party blogs and newsletters. They may choose to enroll with Google Adsense or directly negotiate with the advertisers.

 

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  • Online pharmacies may also be able to arrange video-consultations of patients with registered medical practitioners. In return, the medical practitioners pay a certain fee to the online pharmacy.

 

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  • Tying up with institutions like retirement homes is an option worth pursuing. The residents of such institutions may have restricted mobility. Hence, purchasing medicines online make a lot more sense to them.

Features of an online pharmacy

An online pharmacy, at the end of the day, is a commercial enterprise. That means it must have all the features that are common to the business.

The following features are the ones that are unique to online pharmacies.

Display clearly your must-have certifications: Firstly, you must build trust about your legitimacy. On your website, display all affiliations and licenses clearly so that first-time visitors can easily find them.

 

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Show complete product information: Display as much information as is required and advisable. Customers, present and potential, should be able to spot products easily. Highlight all that information that is statutorily required as well as information you, as a pharmacist, belief should be shared with consumers of medical formulations.

Carry a customer credentials section: Customers base many decisions on genuine reviews. Place the reviews so newcomers can check out what kind of service you are offering.

 

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Instill trust by safe payment features: Customers must feel completely safe when they may payments. Show prominently how your payment gateway is superior in terms of ease and safety.

Consider having an app: An online store can be wonderfully complemented by an app. Customers will find an app a lot easier to buy from. At some stage you’ll want an app, so why not earlier than later?

Highlight events: Part promotional, part social responsibility. You can have a section or run a banner dedicated to health-related events or articles. This can include schedules of vaccinations, notifications of flu in a particular area and so on.

 

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Respect privacy: Your customers buy online because they want convenience. A number of them also seek privacy while buying from you. Make sure your systems are geared towards ensuring the privacy of your customers. This is not only ethically appropriate but also legally required.

 

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Act responsibly and ethically: Respect the law of the land. Take every reasonable precaution that you’d take if you were a physical store.

Offer to stay connected: An online pharmacy can offer newsletters for better engagements. In return, it will connect email addresses to build a mailing list.

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Now that you’ve understood the prerequisites and the features of an online pharmacy, it’s time for a step-by-step guide for building an online pharmacy. This guide will help you understand the steps, and the sequence required when you are setting up an online pharmacy.

 

1. Understand the laws governing online pharmacies

Owing to all these complexities, various countries already have in place laws and guidelines intended to regulate the sales of pharmaceutical products. However, they are almost exclusively focused on physical stores and not on online pharmacies. Hence, there are many grey areas in the laws of some countries. This makes setting up and running an online pharmacy a challenge.

With all this mind, let’s take a look at the general laws governing online pharmacy stores.

  • There must be a registered, licensed pharmacist at the head.
  • The pharmacist’s license must be valid in the territory from which online pharmacy sells and the territory to which the medicines are dispatched.
  • A registered, licensed pharmacist must be in charge and oversee operations, including verifying prescriptions, storing requirements and approving of the purchase.
  • The pharmacy must source drugs only from legally recognized suppliers or manufacturers. Carrying or selling counterfeit drugs is a serious offense.

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  • Depending upon the country you operate in, the local drug regulating agency (e.g. the FDA in the USA) may have put up a list of restricted items that cannot be sold without an in-person examination.
  • The online pharmacy must exercise the same caution as a physical store while selling prescription drugs to refrain from charges of malpractices or extreme negligence.
  • In all likelihood, your premises will have to be approved of by the local statutory body before you make the first sale.

2.  Select and secure your brand name and the domain name

This is one thing you’ll want to do as early as you can. If you’ve selected a proprietary or a partnership structure for your business, you’ll need to separately register your brand name (for LLC and incorporated firms, this happens by default when you register your business). What’s important is whether a domain name is available with the desired extension; most likely you’ll want a dot com.

For large businesses, it is not unusual to use a particular domain name which is different from the name of the company. For instance, the company incorporated may be Sunrise Healthcare, Inc., which owns and operates domain name www.truezorameds.com. This is, however, something small businesses would want to avoid.

3. Decide the structure of your business and get licenses

If you are a registered pharmacist, great! If you aren’t, you’ll need to bring in one. The pharmacist may be a paid employee, a business partner or a board member. Check out the laws prevalent laws in the country you will be operating from, to see if there are any restrictions regarding this.

Next, you’ll be fixing the legal structure of your business. You may structure your business as a single-owner proprietor, a partnership firm, an LLC or an incorporated organization. The complexity of the paperwork varies from country to country. Depending on the structure you choose and the laws of the country you plan to operate out of, you may be able to handle the application process yourself or may need the help of an agency.

Being a sole-proprietor is not considered a safe way of doing business because all the liabilities of the business also become the personal liability of the proprietor. An LLC or an incorporated company, on the other hand, acknowledges that the board members and the company are two distinct entities. That means the liabilities of the company are not considered to be the personal liabilities of the business promoters.

Finally, go through the process of getting appropriate permits and licenses. You’ll be required to satisfy most requirements that exist for pharmacies with the physical presence. Additionally, the licensing authority will want to ascertain you have established the right checks and balance for verifying the authenticity of prescriptions.

4. Choose the right platform for online pharmacy

Once you have understood the regulations, it’s time to better grasp the features various technology platforms offer.

Broadly, there are two types of technology platforms for eCommerce: Open source and Hosted (Closed source) platforms. Here is a brief comparison of the two. (For a detailed comparison between Magento and Shopify you may want to refer to our post-Magento vs Shopify: What should you choose?)

Open source

  • Most versions are free of cost or freemium.
  • Great flexibility available
  • You take care of the domain registration and hosting
  • Customer support not available for the free of cost models
  • Shopping carts are not always included
  • Strong independent community of users and developers can help you in countless ways
  • Examples include Magento, X-Cart, Drupal, and OpenCart

 

Hosted (closed-source) platforms

  • You pay a monthly fee as per the plan was chosen.
  • Moderate flexibility possible
  • Domain registration and hosting is taken care of by the platform
  • Great 24×7 customer support present
  • Great shopping cart solutions are included
  • Mostly community support and activities are limited
  • Examples include Shopify, 3DCart, Vendio and Pinnacle Cart

5. Identify suppliers and delivery partners

Since your online pharmacy will sell sensitive products – medicated formulations, health supplements, OTC drugs – it’s extremely critical you select your suppliers and other partners responsibly.

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There is always a huge risk that your supplier may supply you poor quality substitutes, spurious drugs, drugs not stored as per required instructions, drugs manufactured by manufacturers with poor quality control or drugs that are well past their expiry date. It is strongly recommended you take a lot of care and invest a lot of efforts in identifying only recognized and reliable suppliers. For bulk quantities, you may be able to strike a good deal with the manufacturers themselves.

If your business model is one where local pharmacy stores will directly supply the drugs to customers based on your instructions, you need to be sure they will be following the standard operating guidelines expected. Drugs and medical formulations being highly perishable items, your delivery partners must follow best practices in a storage of products.

6. Establish the workflow and systems for your online pharmacy

One challenge that online pharmacies need to overcome is the way they will handle a prescription and verify its authenticity. For instance, in the USA the National Association of Boards of Pharmacy has come up with a program called Verified Internet Pharmacy Practice Sites. It approves of, among other things, authentication and security procedures, and quality assurance policies. If you’re in the US, you’ll want to have this certification. Outside of the US, you’ll need to do a little homework to find how you will be able to authenticate various processes.

While dispensing out medicines, you’ll need a strong system in place to make sure there are no errors. You can consider products for pharmacy automation: they increase efficiency and let your team more time to focus on promotional or customer-centered activities or on the CRM. For instance, you can use automated dispensing machines, like the ones offered by Scritpro, Kirby Lester or Parata.

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Pill counters such as this increased efficiency and reduce errors to almost nil

Another important component in your workflow is counter-checks. Are your technicians checking all the information regarding the drug before preparing it for dispatch? You can build this small check inside your pharmacy software. For instance, you have a list of checkboxes that your technician must check individually, to show all steps are being followed. Alternatively, you can keep certain features in the off mode as the default stage. As the technician follows each of the steps, these features get ‘unlocked’. This way you know nothing has been omitted. Of course, the chief pharmacist may have the master access to skip some steps that the technician has already checked and/or are not vital.

Finally, you’ll need to establish proper systems for storing and returning drugs that have passed their expiry date. Make sure you comply with all regulations and follow the right procedures.

As you have surely observed by now, setting up an online pharmacy is not that difficult, provided you have the right planning and the right agencies that can help you through the eCommerce store development and design.

We have been specializing in eCommerce website development for a long time and we simply love helping people! Write to us and find out how we can help your business!

 

 

 

 

 

10 things you must do before launching your online clothing store

When you first set out to chase your dream of starting your online clothing store, things can quickly turn quite confusing. There’s so much to do: identifying the right ecommerce development company, setting up the website, negotiating with wholesalers, making marketing and branding decisions, managing your inventory, promoting the site… At times, all this can appear a bit scary.

No one’s going to tell you all this is going to be easy – nothing worthwhile is easy. But with the right planning combined with hard work and a bit of guidance, it can turn out not only successful and profitable but also a lot of fun!

This post will guide you through each of the activities and help you make the right decisions at every stage. Here are the 10 things you should consider before launching your online clothing store.

1. Study The Competition

Everyone wants a piece of the $370 billion market of online retail sales. That means you aren’t alone, no matter what you intend to sell.  And that’s good news: You can study so many potential competitors beforehand!

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Stantt combines customization with standardization extremely well

To begin with, what was the phrase (called ‘keyword’) you typed into the search engine that brought you to particular site? Note how different combinations of words produce different results on the search engine and see which of them are most likely to apply to the line of products you intend to carry.

Next, understand product classification and display. Pay attention to product descriptions, since product descriptions must be short yet riveting. See what features the shopping cart carries and how the site responds to abandoned shopping carts. Finally, if you are technically competent, you can study the platform. For instance, if it’s built on Magento, you’d like to understand the level of sophistication the Magento development company has been able to provide.

2. Decide What Lines You’ll Sell

Anyone who has even a basic understanding of the clothing business knows there are several categories in clothing: newborns, kids, teens, sports, women’s, men’s, casuals… Do you intend to cater to customers in each of the categories or are you focusing on some niche?

Typically, startups prefer being a unisex, general apparel store. However, a number of factors influence this decision. On the one hand, niches tend to offer better margins, and mostly it’s easier to build a brand around something that’s special or unique. On the other, the volumes are small and established players offer stiff competition.

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Combatflipflops.com successfully sells a wide range of clothing and accessories

Names are important. A generic or an abstract name (e.g. www.7frogsflyinghigh.com) can easily switch its line of clothing, while with something highly specific (e.g. Dream Diva Plus Size) you can almost never change. (Hint: Abstract names are safer!)

3.    Write a Business Plan

eCommerce website development has come long way in terms of technical excellence, yet it cannot replace a clearly thought-out business plan.

No matter how sure you are of your next big idea, it’s strongly recommended you write  a business plan. If you’ve never written one before, surf a little and you’ll quickly understand the basics.

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Korra.in, founded in 2012, focused on customization from the start

As the first draft of your business, it’d include finance, marketing, hiring challenges and other critical aspects. That will also raise a few questions. For instance, what strategies do you plan to use to break into this crowded market space? What will be your pricing policies?

A business plan serves multiple purposes: It opens your eyes to what you are getting into, it helps get funding, and, importantly, clarifies the founder’s vision.

4.    Choose the Right Platform

Approach this technical question with an open mind, since there are no universal truths. A lot will depend on your budget, your own technical competence and a number of other factors.  To begin with, you’ll need to be clear about what level of control and customization you’re looking for – not just right now, but also a year later.

Our long experience in Magento ecommerce development has given us some valuable insights. There’s no denying Shopify, Etsy or Zepo have their own advantages. However, Magento offers a certain freedom that brings out the uniqueness you see in your online clothing store and that can prove to be critical in the medium to long term. You may want to check out the post that compares Magento vs Shopify.

 

5. Setting up, Hosting and Domains

Often, the comparison comes down to choosing between Shopify and Magento.

Shopify offers you free domain and takes care of hosting when you sign up for one its plan (starting US$ 29/mo). To some, it’s a mixed blessing. On the one hand, it takes a lot of load off your back, while on the other hand it’s a closed platform so you get limited flexibility. The analytics report it brings up is easy to interpret but also relatively simple.

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Quirksmith.com, a jewellery startup, is comfortable with Shopify

Magento is open-source so there is a great scope for customization. Its Community Edition (CE) is free. You get to choose where you’d like to host your site. If you take a little interest in the technical area, you’ll come to enjoy the kind of freedom Magento offers. There’s a very huge Magento community out there that you can turn to if you feel you’re stuck somewhere.

All said and done, there’s a strong case in favor of Magento. An experienced Magento development company can build you, in your budget, a stunning, stable, secure and fully functional webstore.

6. Focus on Payment Gateways and Shopping Carts

A payment gateway is basically an interface which accepts and processes payments your customers make when they purchase from you. It must satisfy the following two important characteristics, without which your business suffers very badly.image7

There are many options available for ecommerce

Firstly, the payment gateway must be fully safe and secure. If it’s insecure, customers will not buy from you. A strong and a reliable gateway, on the other hand, inspires confidence and customers will pay without hesitation.

Secondly, the payment process must be simple and swift. Multiple authentications both frustrate and discourage customers. Your payment gateway must be easy to use and payments must be processed without undue delay.

Another important feature you’ll need to take care of is the shopping cart. Choose a shopping cart that allows easy addition or removal of products. Also, the customer must be able to view, at all times, whatever items they have placed in the shopping cart. Finally, you’ll need a strong shopping cart abandonment management in place. Make sure you are clear about these aspects while you proceed for ecommerce website development.

7. Manage Your Sourcing and Inventory

Now you’re talking business!

Even a virtual clothing store needs real products – clothes. And for your online store to run profitably, your purchase and inventory costs should be as low as possible. While you’ll certainly need to purchase clothes at low prices, you don’t want to buy them cheap to the extent of badly hurting quality.

Different items have different minimum order quantities. And there are great bargains too!

In order to strike the right balance between quality and pricing, you’ll have to get in touch with a number of suppliers, verify their quality, ascertain if they can deliver the same quality and in the quantity you want and negotiate the price.  Depending upon how small or how big you intend to start, your suppliers can be the local vendors, lesser-known designers, Etsy stores or even international suppliers.

Another critical aspect is inventory. Depending upon your business model and the terms you negotiated with your suppliers, you may be carrying a lot of inventory yourself. While stocking assures you can supply anytime there’s a purchase, it also drives up your costs.

8. Take Care of Shipping Logistics and Returns

Shipping time that’s too slow discourages customers from repeat purchases or making a purchase at all. You can negotiate drop-shipping: your supplier will carry the inventory and will deliver when you ask them to. Managed well, this can keep your inventory costs down considerably. However, you’ll want to instruct them on how to properly store the product and how to carry out special wrapping orders (e.g. holiday gifts, birthday gifts).

If you are managing the shipping yourself, you’ll want to check out and negotiate with delivery solution providers. Costing, time taken to deliver, number of locations served, their system of processing orders and insurance are five of the most important elements that go into choosing the right shipping partner.

Next is your returns policy. An experienced ecommerce development company can help you with the basics of the policy. If you’re delivering to international locations, you’ll find a simple international conversion chart can reduce a lot of headache. Your shipping partner should be able to take care of collecting the returns and delivering them to the original vendor.

9. Make Branding and Promotions a Top Priority

What most startups probably don’t know is branding begins long before your marketing efforts. If, for instance, you specialize in bridal clothing, your website color and texture simply cannot have a denim look! Your brand promise, therefore, is the sum of line of products you seek to deliver, the target customer, the overall design of your website, your pricing strategies, the messages you send out on social media, the values you stand for, and even your name!

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Platforms like RedPolka promote various brands

Launching and then continually promoting your online clothing store is going to be as important as selecting the right ecommerce development company. Building reputation online is time-consuming so you need to prove yourself to your customers and earn their trust. An offline launch, like having a pop-up stall, is a pretty good idea. Your customers can see you, check out what you’re offering, try a few items and then make purchase at the pop-up stall. Once they begin seeing what you stand for – bargains, value for money, premium quality, exotic designs – it’s easier to become their top choice.

Finally, you’ll have to make some strategic decisions regarding promotional offers. If you claim to be selling only very high-quality, designer stuff, frequent discount offers can do more harm than good. However, if you’re positioning yourself as a value-for-money online clothing store, Happy Hours or Bargain Wednesdays will take you a long way.

10. Get The Most Out of Your Marketing

Product descriptions, as pointed out earlier, tend to be short. Hence, building your SEO around product descriptions is a big challenge.  A competent Magento development company can make your life on the marketing front a great deal easier. That’s because Magento is enriched with SEO features.

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Popular fashion and design blogs as this can greatly push your store

Besides, you might want to consider setting up a blog, or even a video blog.  The alternative to this is to use popular, third-party blogs to promote your products. You can offer them free products for quality evaluation, offer their readers a special discount or request them to write a guest post on your site. In return, your site gets visibility.

Feely use the major social media – Facebook, Twitter, Instagram – to drive traffic. But always remember everything you share must not be salesy. Use social media platforms to build a ‘personality’ of your online store. For example, you can share various interesting stories of your struggles or accomplishments. That can make your brand more ‘human’, more engaging.

At Infigic, we’re committed to making everything we take up a big success. Feel free to get in touch with us for requirements you may have while you chase your dream of setting up a great online clothing store! We’ll be happy to help!

 

5 Inescapable Reasons Why You Need an eCommerce Support Agency

In the beginning when your ecommerce store goes live, it is easier to manage as there are few customers and limited popularity. But as soon as you start growing, you aim to upload and sell more and more products of your category. The customers gradually increase; you get referrals, existing customers, new customers and not-to-forget new visitors.

It becomes a huge responsibility to manage product data as well as your customers’ data and most importantly keep it secure. All of this is only your area of concern because for customers – you need to ensure that your ecommerce store functions smoothly, loads faster and shopping experience is flawless no matter how busy or complicated things get.

You need someone to take care of your ecommerce store as well as promote it online which we also know as digital marketing, while you’re rolling in sales. These 5 reasons will show you the need of an ecommerce support agency.

  1. To incorporate new technologies and third party solutions faster

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    Ecommerce support services include incorporation of new technologies and integrating third party solutions in a short span of time. This also includes fixing issues of existing integrations in your ecommerce store. Some of them as are follows:

    • Integration of new payment gateways.
    • Customer Relationship Module Integration.
    • Warehouse Management Module Integration.
    • Enterprise Resource Planning (ERP) Integration.
    • Point of Sale (POS) Integration.
    • 3rd Party Logistics Service Provider Integration
    • Multi vendor stores
    • Content Management Services (CMS) Integration.
  2.  To keep you up, every minute 
    2There are a lot of possibilities that your ecommerce store’s server goes down, sometimes because of traffic or the memory reaches its maximum capacity. All the reasons can’t be known at once and there’s a great possibility that you don’t have the resources to troubleshoot or fix the problem.

    But with an ecommerce support agency, you automatically get notified that the problem has been fixed even before you know that there was some problem. Your ecommerce store doesn’t go offline and if it goes down for any reason, an ecommerce agency is always there to solve your problems in a lesser span of time. Your ecommerce store will be always available to the customers, be it any location or time zone.

  3.  To keep track of your ecommerce store’s progress 

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    You are managing products, sales, customer support team and a lot more (which can never be stated in a single sentence). Despite all of them, the most important factor for your ecommerce business is customer data i.e. stats and visitor analytics so that you can take necessary steps to drive in new customers and keep them satisfied with your sales, delivery and after-sales support.

    As stated before, you should always choose an ecommerce agency that also has a digital marketing team. Such an ecommerce agency would take care of traffic stats; create reports and let you know where your customers arrive from and what works best for you. Provided reports with suggestions, you can then focus on strategies for A/B testing your ecommerce store. This way you can focus on your existing customers and will be all-set for new customers.

     

  4. To keep your content up to date, relevant and continually refreshed4

    As your ecommerce agency also includes digital marketing and content experts, you can be assured that your ecommerce store’s SEO is also improving regularly. Digital marketing is the next step to driving in more sales. It is a route which makes the audience know about and be familiar with your brand. It is necessary to analyze the goals of your business in accordance with the digital world.

    They know about your audience, it suits perfect for your brand’s promotion and other activities such as contests, giveaways and brand launch. SEO services also analyze your entire ecommerce store and find problems which might be hiding unnecessary information. It’s a simple 4-step process:

    • Engage: Understanding the audience and engaging with them.
    • Attract: Finding the interests of your target audience.
    • Convert: Generating and collecting leads from diverse sources.
    • Delight: Get satisfied customers and more referrals on your ecommerce store.
  5. To keep  your store safe and secure from hackers                                                                

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    Depending on the type of your ecommerce store, sometimes there is no reason to store thousands of records of your customers, especially credit card numbers, expiration dates and CVVs. In fact, it is strictly forbidden by the PCI Standards to save the CVV number of your customers’ credit cards. You also need to set alerts which can notify you in case of multiple and suspicious transactions which are coming via same IP address.

    Not only that, even your employees should know that they can’t provide sensitive data or reveal any kind of private customer information in chat sessions, calls or emails as none of these communication methods are secure.

So, what next? It’s time to choose your ecommerce support agency

About us

Infigic is an ecommerce agency started by experienced ecommerce professionals who have built successful ecommerce ventures in the past and have started off this venture to help fellow ecommerce entrepreneurs.

Some entrepreneurs do not have the IT staff to support their ecommerce store; we can step in and entirely take over that task, keeping your ecommerce store running smoothly and the sales rolling in. Our focus is to deliver ecommerce solutions for store owners/retailers who need support right from creating the logos, develop the store, integrating their online store seamlessly with complex back-end processes and in the end helping them to market their ecommerce store to drive more traffic & sales.

Get a support team for your ecommerce store that’s always there for you.

8 Unavoidable Trends in Development of Ecommerce 2016

Ecommerce was started years ago with a lesser tendency but its evolution has been so tremendous that one can never finish updating his ecommerce website even after getting it developed. The trends mentioned in this post are helpful if you are planning to develop ecommerce website for your business and also if you already have an ecommerce website developed, up and running.ecommerce-trend

  1. Multi-channel selling has risen. You cannot sell only on your own store, you have to go out of one store and sell your products on leading marketplaces like Amazon, Etsy and eBay as well.
  2. Connecting with customers via social media has become main-stream. Now you have to sell your products using your brand pages. Pinterest and Twitter already allow you to place buttons, post and sell your products directly through the social networks. Facebook also allows selling products from your business page which we also know as “facebook store”.
  3. The war of shopping using smart watches has already begun. Leading ecommerce giants like PayTM and Amazon already allow you to shop using smart watches.
  4. As mobile shopping has its 50-60% role in total online sales, responsive ecommerce stores and mobile commerce app development is something no ecommerce entrepreneur can ignore.
  5. Previously it was believed that weekends had a major role in entire month’s sales + revenue but after flash sales came into existence, ecommerce stores can choose any day they want & get the sales rolling. 2-3 days special discount have also boosted the total ecommerce revenue.
  6. Minimal designs with flat vectors have changed the way people look and visualize web beauty.
  7. Product images were everything for an ecommerce store but now you should focus on featuring product videos alongwith images on your website.
  8. Loyalty rewards with secure mobile payments are bringing new customers via existing customers.

You cannot sit back and be the last to implement above mentioned trends. Is your ecommerce store actually ready to sell?

Let’s make your ecommerce store more powerful than ever. Contact us today.

5 tips to create attractive ecommerce designs that will boost your sales

Sellers often underestimate the power that an attractive looking ecommerce store has. There are millions of online stores being built each day and therefore it becomes crucial for your store to stand out from the rest.

Crafting a fabulous yet easy design ensures that your customers are not lost during the buying procedure. Because once your customer is lost, you loose him forever.

It must be your aim to cultivate and retain potential customers and these happy customers will naturally take your brand high.

Here are the 5 tips to create attractive ecommerce design that will boost your sales.

 You can suggest some more tips by commenting below. Follow us on twitter(@infigicdigital) for more updates.

Infigic is a digital agency offering ecommerce development, ebay store design and digital marketing services in all over the world.

6 common mistakes in ecommerce design

Worried about the decreasing conversion rates of your customers? Wondering why your ecommerce store is not able to out-sell your competitors?

Just take a look at some of the common mistakes made by sellers online and try to correct them.

You can suggest some more tips by commenting below. Follow us on twitter(@infigicdigital) for more updates.

Infigic is a digital agency offering ecommerce development, ebay store design and digital marketing services in all over the world.