Due to rising trends in eCommerce, The eCommerce website development has become a necessity for every store owners and startups. If you are looking to start an eCommerce store then Magento is one of the best option available in the market.
We will be looking at some of the cool new features of Magento and how you can use Magento 2 as a platform to support your business, we’ll be covering some of the front-end and back-end features, and finally, we’ll wrap up by looking at Magento enterprise functionality.
Magento 2 supports the latest technology stack including support for PHP 7 and MySQL, this means their platform runs much faster and much smoother using more efficient processes across the board, on average the Magento 2 platform is running 20% up than Magento 1. you should migrate from Magento 1 to Magento 2 if you are still using Magento 1.
Let’s look at optimizations that Magento has done in Magento 2 :
#1 Front-End Revamp
So, what do we mean by front-end features the front end is everything your users see and interact with including design functionality and it’s the front end also incorporates UX or user experience considerations for example how a user navigates through the site, and the channels will pass they choose to do that.
Magento have spent a fair amount of time improving the front end capabilities of Magento 2 and what we’re about to show you are not featured in Magento 1.X natively, and they’re only included as standard in Magento 2 so the first feature we’ll start with is full page cache the bottom line is that it’s essential that your store is fast to allow for good UX, previously full page cache was available as an extension on Magento 1.X, but it’s now native on both community editions and Enterprise editions of Magento 2
#2 Reduced JS files
#3 Default Guest Checkout
Another great new feature is the complete checkout page, overall unlike in Magento 1 guest checkout is now defaulted and the checkout process has been reduced from 6 steps to just two, this leads to a better user experience improvement and they’ve also removed some of the long-winded checkout choices again improving the user experience.
For, example in Magento 1.x, the user would have to select a card type B that Visa MasterCard, In Magento 2 the platform will automatically assume the correct card type based on the first input number keeping with the theme of transactions Magento have gone a long way in simplifying PCI compliance, Magento 2 has a number of payment options out of the box that allowed to receive payment details via store but also in Magento 2 we have out of box integrations with PayPal and Braintree that will circumnavigate the PCI compliance process.
#4 Auto Image Compression
I personally particularly like image compression feature, which is now an automatic feature of Magento 2, In Magento 1 this had to be done manually and then uploaded as a compressed image which in my experience most businesses were overlooking uncompressed images needs a heavy page weights and a decrease in page load time and have a general negative effects on site performance.
#5 Automated Testing
Finally something there’s more applicable to developers, and that does have a knock-on effect the use of the platform here’s a new testing framework minimizing the manual effort required to test any added functionality or updates your platform. Due to this framework, it is almost impossible for new functionality additions to interfere with existing components on the site this has always been a problem in Magento 1 and would often lead to massive development customizations and testing to ensure the site operated the framework properly also allows any site regardless of size to run automated tests.
The knock-on effect means that your site maintenance overheads will decrease as a majority the manual testing has been automated in Magento 2, and the platform is altogether more robust
Some of the backend enhancements and there’s been a number of improvements mainly to make your life as a store owner a lot easier, and the first one is the auto upgrading and auto updating, so we’ve seen a number of issues with security in the last couple of months with Magento there’s being bugs and there have been hijacks on the checkout and there have been scripts that could be run but now similar to WordPress, Magento have automatically allowed you to update to the latest version this means there’s not going to be any massive version gaps, and we’re not going to have the problems where you know clients are on 1.7, and they need to upgrade to 1.9 and it causes a huge amount of hassle it’s actually going to be automatically updated, so you’ve got the latest security patches and bug fixes, so that’s a massive plus.
Another feature in Magento 2 is importing, so they’ve made this a lot easier and a lot quicker and the API is reporting and don’t actually stop from just introducing in the backend is actually for anyone running any stock scripts or anything like that so the importing is around 40% faster thanks to Magento 2 and the improvements that have been made so this apparently means that stock updates all product imports run a lot more efficiently and quickly.
Another useful feature while on the point of importing is the ability to bulk image import so you can apply in unique images by attribute to each SKU or apply a single set of images to all SKU so again it makes it a lot easier to import things in bulk and one of the features that.
#7 Attribute Set
I really had a gripe with in Magento 1.X was the fact that you could not change in attribute set so I’m glad to say that in Magento 2 this has actually been changed and now if you assign the wrong attribute set you can actually change it which is great so you just see where there’s got the picture there’s a little action keep set and you can just go to the drop-down and change the attribute set completely, so you don’t have to redo the product like you used to in Magento 1.X which is a nice little feature.
#8 Admin Table Filtering
Then there’s admin table filtering so each date of view now includes the custom filtering option this means that you can see a specific set of columns or set a particular query in the back of back-end and then save these against a view this will save considerable amount of time when you’re looking for specific products that you need to go back to so an example would be that you’re looking for green t-shirts that are over 20 pounds that kind of thing, you can set up basically a view to going back to and it’s really easy to set up and a good set of functionality and you can do that across the orders, the products, the customers pretty much any dataset in Magento 2.
#9 Admin Panel
The admin panel UI has been completely redesigned and now works with mobiles and tablets and it’s a lot easier to navigate and find what you’re looking for and also it looks a lot nicer, so it’s a completely updated design and works a lot more efficiently.
So, as a Community Edition user, we’ve already looked at some of the many advantages of the Magento platform.
Now Let’s move forward to review the Magento Enterprise Edition features
Magento Enterprise Edition
By unleashing the power of enterprise, Magento empower you with even more features to put further possibilities in your hands so with Magento Enterprise you get all of the community features as well as even more tools to power your breaks so what I’ve done is pick out some of my favorite features available of Enterprise edition to go through with you now. To get the all the benefits of Magento Enterprise edition you should hire Magento developer as working on Enterprise edition can be little complicated.
#10 Boost Sales
The boost sales of conversion are some things that are available only to enterprise users regarding features things like customer segmentation tools to target promotions and also merchandising industry-leading search to improve conversion rates from search and automated products upsell and cross-sell rules to increase your average order value.
it builds customer loyalty you can foster brand affinity by repeat purchases by enabling customers to earn reward points create gift registries, and multiple wish lists receive store credit, and you can even allow customers to participate in private sale events.
#11 Enterprise Level Traffic & Load Management
The Enterprise Edition allows you to ramp up your site with enterprise-level traffic and loads with separate master databases for checkout order management and products and it also has support from MySQL clusters platform, this effectively means that you’ve got a different database for each section, and that means it can scale massively they’ve also increased the search functionality and introduced the elastic search technology which is a really good powerful search technology, that’s a really good feature enhancement as well in regards to productivity. you can now create review and schedule site changes without ever having to engage ITs.