6 Ways to Improve eCommerce User Experience

Business has seen a new dimension post the boom in the e-commerce sector. As per sources, the e-commerce market is expected to grow to US$ 200 billion by 2026 from US$ 38.5 billion as of 2017. For an end user It is convenient, saves time and money and for business owners it has opened up an altogether new platform to market their business, expand in various countries so on and so forth. The growth is limitless!

Existing eCommerce companies are competing with one another using every possible strategy to stay afloat. And that’s not surprising too! Since almost all eCommerce companies follow similar strategies, from sourcing to selling, the big riddle the companies are trying to solve is: how to remain sustainable and competitive through this platform?

The answer lies in one phrase: end user experience. One thing can be said with absolute certainty. Whether you’re looking for Magento development service to build your site with the help of Magento, whether you’ve built it on Shopify yourself or whether you’re using Laravel, at the end of the day, competition boils down to creating a better online shopping experience.

If you can provide the online consumer experience that is superior to what your competitors offer, you will excel and remain profitable, no matter what. A skilled eCommerce solution company can help you survive and thrive even when Amazon, Walmart or ebay appear to conquer the online world. Since the entire eCommerce industry is built around convenience, improving the customer experience will likely impact your business more than any other factor will.

Here’s a list of creative ways in which you can improve eCommerce user experience that will not only improve loyalty but also boost sales.

1. Eye Catching Designs Catches Attention

Cool designs are only the starting point of a high-quality end-user experience. Remember, the key word is convenience. It all begins with the layout.

Keep minimal designs on the pages and keep changing them often to match the trends before your website starts looking old and boring

Amazon eCommerce user experience

The categorization at Amazon is easy and intuitive.

Amazon end user experience

The designs of Amazon.in (Left, India) and Amazon.com (Right, USA) are kept identical to provide a ease and consistency to customers.

Your site, no matter how well-designed, can always benefit from things that reassure the customer it is trustworthy. For instance, you can use a badge that tells the customer what trusted anti-virus system your site employs or what universal security measures make all payments safe. Customers stay loyal to sites that are clearly trustworthy.

Read: 5 Simple Hacks to Boost Performance of Your Magento Store

2. Seamless Browsing Experience

After designing the next important aspect to any website is the comfort in browsing the products and other pages. No user wants to experience sudden prompts or pop-ups to disrupt their purpose of visiting the site.

Paying attention to such tiny details is surely going to keep the user engaged on the site. Your website should not be loaded with excessive information thereby cluttering the page. The customer will be all lost and will abandon the website anytime.

3. Showcase Your Products Strategically

Make use of your digital platform as much as possible to project your products appropriately like naming the categories and subcategories for correct understanding by the user. The idea is to have an easy self guided layout that leads the user to the checkout page.

4. Provide Support That is Unobtrusive

Support doesn’t mean having to be present all the time; support means helping the customer solve a particular problem. At the stage when eCommerce is fast maturing as a business, customers often prefer self-help support. If there’s something not ok with the product, customers are comfortable reading up stuff and fixing that small bug themselves.

That’s not to say you can ask all your customer service executives to leave. It just means that you need to invest better resources in creating better assets for customer support. Write better product descriptions so customers know what exactly to look forward to. Create better videos that show how the product connects or operates. Come up with better knowledge base articles that your customers can easily understand and follow directions from.

Timex online consumer experience

Instead of writing ‘Male’ and ‘Female’, Timex chose to write ‘Shop Gifts for Him’ and ‘Shop Gifts for Her’. This keeps the customer emotionally invested in Product Classification / Description. Notice the word ‘Gifts’ is used in plural!

Important tip: Your customer support team should be ready to step in when required. You can’t leave everything to product descriptions and videos.

Don’t forget: Use every single interaction with the customer to learn. Build a bank of experiences to train your team better and ultimately serve your customers faster and better in future.

5. Quicker Checkout Steps

The actual shopping is the stage when the customer has her wallet out to make the payment. The real challenge for an expert eCommerce website development agency is to ensure, right from the design stage, that each of these stages are smooth, almost imperceptible.

Make sure you offer the multiple payment options that are fast becoming popular. The reason is quite simple: your customers have been using these options so it’s easy for them to go ahead and make the purchase and not spend time to decide which other option to use. Unfamiliar payment options is one of the most common causes of shopping cart abandonment.

payment options ecommerce user experience

Amazon offers a wide number of payment options.

Remind the customer you have a friendly return-policy (this is quite important for the products purchased online). Repeat the approximate date the product will reach the customer. Display the shipping option the customer has chosen.

Important tip: Choose your shipping partners wisely. Don’t let a third-party goof up or delay deliveries and ruin your image.

Ocado online shopping experience

Many sites are making timely, hassle-free delivery their USP.

Don’t forget: Make sure your checkouts are super-easy. Don’t load the customer for unnecessary things to do.

6. Post-purchase Experience Counts a Lot

This is where the actual task begins for a long term customer relationship.

  • Provide complete details of orders placed upon login on website
  • Notify by emails or SMS notifications on the status of the order
  • Loyalty programs for repeat customers
  • Referral programs for expanding through word of mouth

In short, being in constant touch with your customer and providing great customer support is the key to increased sales.

Customer support to improve end user experience

Amazon is both quick and generous in rewarding returning customers.

Easy navigation, the right pricing (not necessarily the cheapest), proper packing and shipping options, secured payment gateways and great customer service all it takes to build an eCommerce website. Customer centric driven business model will help in value building for both customer and your business.

At Infigic Technologies we provide eCommerce website development and Magento eCommerce development to start your dream eCommerce store. Get in touch with us and find out how we can work together to help you make it big!

7 Important Points to Consider Before Launching an Online eCommerce Store or Site in 2020

When you start your eCommerce adventure the most critical step is building a solid foundation without having a proper approach to eCommerce business, it can be difficult to get success.

Launching your eCommerce site means entering a highly competitive market where visibility and differentiation are vital to your success.

Before Launching an e-commerce, The Business Owner Should Consider these Seven Tips:

1. Analyzing your target market

Launching your online store means having a customer base familiar with online shopping. You should, therefore, carry out an in-depth analysis of the present volume and purchasing habits of your online target market.

To determine how relevant your success will be, try to find out, do they buy this product, where do they hang out online social networks, marketplaces? Are your identity and positioning suited to this eCommerce target market?

By analyzing your online target market, you will be able to find out about their consumption habits through the online sales channel.

Be aware of online consumers, how different and specific their requirements are than those of consumers in physical stores. This stage helps you to build your company’s online reputation.

You will be able to determine whether your brand should change your company’s positioning and values, whether you’re risking destabilizing your current customer base, whether there is an opportunity to develop a competitive advantage and whether you’re sufficiently well-known to your new prospective customers.

In-depth knowledge of your target market will help you to provide a consistent, differentiated enriched customer experience, if you already have a company the aim is to determine a new customer journey for both – your existing and new customer base that provides real benefits to guarantee a quality digital customer relationship.

Pro tip – Ask your existing and prospective customers for their opinion, listening & communicating with your customers is a perfect way to see how relevant your offer is, so don’t hold back.

2. Perform an In-depth Analysis of Your Competitors

To identify the market leaders, natural search placement is a good indicator. By searching keywords that describe your products you can find serious competitors listed in the first few results.

Position yourself in a niche market to be more easily visible in searches and limit competition for market leaders. If you already sell in physical stores duplicating it directly on an online store is not necessarily the best move. In fact, online retailing mainly involves not being able to show the offer in advance offering attractive prices, online payments on shipping to customers.

These factors can become obstacles in the purchasing process if your offer does not fit in, such as too bulky, too expensive, too much interaction required. If you realize that your product offers isn’t suitable, don’t panic. Take the opportunity to broaden your spectrum by trying out alternative and diversified product offer as limited editions, new products or brand new services.

3. Make a list of your Suppliers/Vendors

If you are not in direct manufacturing of the products you wish to sell then the next in the list is to make an exhaustive list of suppliers/vendors who will supply the items for you. This will be the base of your business hence the vendors should have a good track record of selling durable and genuine products.

4. Invest in a good eCommerce software

Even though eCommerce software’s have become relatively inexpensive or also utterly free of charge, you shouldn’t think that launching an e-commerce site does not require an investment.

To give your project the best opportunity to succeed consider investing in several domain names from the start to increase your visibility and traffic. You should also find how much does an eCommerce website cost? It will help to estimate the development cost of your eCommerce store.

Setting up your store yourself is the challenge even with easy-to-use platforms available today. If you want to launch your store quickly or with specific features and designs, you will need the skills of an experienced eCommerce website development company.

5. Set up a solid marketing plan

No matter, you have the eCommerce store with the best design, but if you don’t have a proper marketing plan, you will fail to acquire customers. Once you have eCommerce store ready the most important thing is to market your store to the right customers who are hungry to buy products that you are going to sell.

This part is essential for boosting your new store’s visibility and awareness on social networks, blogs, email campaigns, advertising space, etc.

Costs can become substantial so setting up a web marketing plan will be essential when creating your budget.

6. SEO

SEO helps to rank your store higher in search results. It is a lengthy process, but you can do it yourself for free if you know the techniques.

None the less if you want to optimize your SEO quickly and you need some help you will also have to budget for the services of an SEO agency.

In this case, included in your budget and development specifications. Additionally consider your costs for paid search placement which will give you a boost in addition to natural search placement, the combination of both is known as SEM {Search engine marketing}

7. Choosing your supplier’s shippers and payment methods

When choosing these service providers, you will have to calculate the subscription costs and sales commission that involves these costs represent your financing requirements for starting your business.

They appear in the final section of your business plan. The purpose of the finance plan is to analyze your project’s success and profit, so you can adjust your business model if necessary.


A solid foundation can set your eCommerce store up for future success, and great marketing is a vital part of your launch.
A wide and comprehensive approach that considers everything from content to paid ads can create a great first impression for your store and start the sales rolling in.
Invest time and careful thought in your foundational activities, and your new eCommerce business has every chance of success.
Want to find out more about how to launch your new eCommerce business? Just get in touch with us, and we’d be happy to help. At Infigic, we provide custom Magento development service to build your dream eCommerce store.

How to Start Online Food Ordering app Business? A Complete Guide

Over a decade back, it was difficult to connect food and the reach that mobile telephony or internet provided. As a matter of fact, there appeared to be little that technology could do beyond providing exotic recipes to you.

The rapid rise in the use of smartphones, and the associated rise in mobile apps, led to a number of major changes in the way people traveled, worked and ate.

Enter food ordering apps.

Feel like eating the most savory cakes in town? Wish to sample the yummiest food in the neighborhood? May be a busy day in the office left you no time to cook?

No worries. Simply pick up your phone, open any an app like Uber eats ordering app and order. Then sit back and relax, waiting for your favorite dish to reach you soon.

7 Reasons Why You Must Have App for Your Pharmacy Store

When a pharmacy store near your area runs out with the medicines, you need and you do not have other option. It produces a significant drawback where medicines are required in an emergency. To cope up with this situation online pharmacy store is the best option.If you’re running a pharmacy store having a pharmacy app for your customer is the right choice as it will allow them to order medicines through the app and the medications would be readily available for them in short time. It is essential to understand your customer’s urgency and pharmacy app development is a remedy to get your app for pharmacy store. Also, you can opt for eCommerce website development if you want to have an online pharmacy store.

Information from a Nielsen survey on mobile media time indicates that 89 percent of customer’s time spent on mobile is through app interaction. Mobile browsers and web searches account for the little 11%. What does this mean for your business?

It is simple. Your customer wants a one-tap program that connects them to your Pharmacy store to purchase medicines from convenient of their home. Read our blog on How to start an online pharmacy store, If you are looking to start one.

Seven reasons why pharmacies must-have mobile app:

#1 Allow Customers To Order Medicines Online

Build an app which your customer enjoy. Give them tools to communicate with you straight and save money by offering discounts and incentives that encourage your advertising program. Without a minimum order size and a valid prescription, the medicines should deliver to the customer within a day at no delivery cost.

#2 Get Diagnostic Tests at Your Doorstep.

Lab tests offered through the pharmacy app, can lower the health costs to your patients, and permit your pharmacy the chance to give incremental healthcare services to your customers and patients while creating additional income for your pharmacy store.

The customer needs to be able to find labs and reserve appointments for diagnostics tests for. The outcomes will be delivered to their doorstep.

#3 Medicine Guide

The simplest way to seek medication information, identify tablets, test interactions and put up your medical records. By offering the medication guide, you can make it possible for the users to understand the uses, side effects, more economical replacements and much more.

#4 Boost Brand Recognition and Gain New Customers

With a mobile phone in hand, each user that downloads your app will have easy access to your products. You’ll have the ability to push notifications which keep your drugstore top of mind.

A well-designed mobile program enhances accessibility and makes your brand both thoughtful and dependable. This favorable brand recognition can help with what’s still a significant advertising stream for local physicians, word of mouth.

Provide your customer’s incentives to share the program with their friends and begin to build your brand instantly.

#5 Showcase Your Range of Services and Products

Brochures and catalogues may be your real choice to showcase what your pharmacy has to offer. However, an app can take this to the next level.

Somewhat like a website, you can select different products or services to incorporate and change it up on a regular basis. Dynamic content is essential to keep customers engaged.

Your program can serve as a library of merchandise and services available in the pharmacy and make them readily available to your customers with simple purchase choices.

#6 Find Out More About Your Customers And Recognise Trends

One of the best things that a mobile app will bring your store is the wide reach of customers. Learn who your customers are, when and why they shop, and what they seem at frequently but might not be committing to purchase.

This can allow you to draw insights to build a smarter more successful online pharmacy store. Are all the app users logging on for refills? What compels them to engage further? After trends and distinctive patterns will help you understand your neighbourhood.

Survey customers about your program, website, and app to continuously enhance your engagement platforms and set your online store apart from the package.

#7 Increase Revenue by Successfully Marketing your App

At the core of any business, the decision is earnings. An app provides you with a direct connection to your loyal customers.

You should focus on promoting your app, which allows reaching to your customers directly. Receiving first-hand info regarding their needs, you can react in a timely fashion preventing a lot of pitfalls. In fact, all other benefits logically follow in this most important one.

Looking for pharmacy app development company for your pharmacy store app development, Get In Touch with us and we would help you to build the best pharmacy ordering and delivery app as per your requirement.

Top Reasons to Choose Magento 2 for eCommerce Website Development in 2018

Due to rising trends in eCommerce, The eCommerce website development has become a necessity for every store owners and startups. If you are looking to start an eCommerce store then Magento is one of the best option available in the market.

We will be looking at some of the cool new features of Magento and how you can use Magento 2 as a platform to support your business, we’ll be covering some of the front-end and back-end features, and finally, we’ll wrap up by looking at Magento enterprise functionality.

Magento 2 supports the latest technology stack including support for PHP 7 and MySQL, this means their platform runs much faster and much smoother using more efficient processes across the board, on average the Magento 2 platform is running 20% up than Magento 1.  you should migrate from Magento 1 to Magento 2 if you are still using Magento 1.

Let’s look at optimizations that Magneto has done in Magneto 2 :

#1 Front-End Revamp

So, what do we mean by front-end features the front end is everything your users see and interact with including design functionality and it’s the front end also incorporates UX or user experience considerations for example how a user navigates through the site, and the channels will pass they choose to do that.

Magento have spent a fair amount of time improving the front end capabilities of Magento 2 and what we’re about to show you are not featured in Magento 1.X natively, and they’re only included as standard in Magento 2 so the first feature we’ll start with is full page cache the bottom line is that it’s essential that your store is fast to allow for good UX, previously full page cache was available as an extension on Magento 1.X, but it’s now native on both community editions and Enterprise editions of Magento 2

#2 Reduced JS files

Next, we’ll look at some of the work that’s been done by Magento on the JS files in the previous versions of Magento they’re about a dozen heavy JavaScript files its had a negative impact on site speed and overall performance and also made adding plugins or extensions messy and time-consuming from a development perspective in Magento 2 the amount and structure of the JS files has significantly been reduced leading to better performance sites the seamless integrations to their party extensions allowing you to give your site a unique look and feel.

#3 Default Guest Checkout

Another great new feature is the complete checkout page, overall unlike in Magento 1 guest checkout is now defaulted and the checkout process has been reduced from 6 steps to just two, this leads to a better user experience improvement and they’ve also removed some of the long-winded checkout choices again improving the user experience.

For, example in Magento 1.x, the user would have to select a card type B that Visa MasterCard, In Magento 2 the platform will automatically assume the correct card type based on the first input number keeping with the theme of transactions Magento have gone a long way in simplifying PCI compliance, Magento 2 has a number of payment options out of the box that allowed to receive payment details via store but also in Magento 2 we have out of box integrations with PayPal and Braintree that will circumnavigate the PCI compliance process.

#4 Auto Image Compression

I personally particularly like image compression feature, which is now an automatic feature of Magento 2, In Magento 1 this had to be done manually and then uploaded as a compressed image which in my experience most businesses were overlooking uncompressed images needs a heavy page weights and a decrease in page load time and have a general negative effects on site performance.

#5 Automated Testing

Finally something there’s more applicable to developers, and that does have a knock-on effect the use of the platform here’s a new testing framework minimizing the manual effort required to test any added functionality or updates your platform. Due to this framework, it is almost impossible for new functionality additions to interfere with existing components on the site this has always been a problem in Magento 1 and would often lead to massive development customizations and testing to ensure the site operated the framework properly also allows any site regardless of size to run automated tests.

The knock-on effect means that your site maintenance overheads will decrease as a majority the manual testing has been automated in Magento 2, and the platform is altogether more robust

Some of the backend enhancements and there’s been a number of improvements mainly to make your life as a store owner a lot easier, and the first one is the auto upgrading and auto updating, so we’ve seen a number of issues with security in the last couple of months with Magento there’s being bugs and there have been hijacks on the checkout and there have been scripts that could be run but now similar to WordPress, Magento have automatically allowed you to update to the latest version this means there’s not going to be any massive version gaps, and we’re not going to have the problems where you know clients are on 1.7, and they need to upgrade to 1.9 and it causes a huge amount of hassle it’s actually going to be automatically updated, so you’ve got the latest security patches and bug fixes, so that’s a massive plus.

#6 Importing

Another feature in Magento 2 is importing, so they’ve made this a lot easier and a lot quicker and the API is reporting and don’t actually stop from just introducing in the backend is actually for anyone running any stock scripts or anything like that so the importing is around 40% faster thanks to Magento 2 and the improvements that have been made so this apparently means that stock updates all product imports run a lot more efficiently and quickly.

Another useful feature while on the point of importing is the ability to bulk image import so you can apply in unique images by attribute to each SKU or apply a single set of images to all SKU so again it makes it a lot easier to import things in bulk and one of the features that.

#7 Attribute Set

I really had a gripe with in Magento 1.X was the fact that you could not change in attribute set so I’m glad to say that in Magento 2 this has actually been changed and now if you assign the wrong attribute set you can actually change it which is great so you just see where there’s got the picture there’s a little action keep set and you can just go to the drop-down and change the attribute set completely, so you don’t have to redo the product like you used to in Magento 1.X which is a nice little feature.

#8 Admin Table Filtering

Then there’s admin table filtering so each date of view now includes the custom filtering option this means that you can see a specific set of columns or set a particular query in the back of back-end and then save these against a view this will save considerable amount of time when you’re looking for specific products that you need to go back to so an example would be that you’re looking for green t-shirts that are over 20 pounds that kind of thing, you can set up basically a view to going back to and it’s really easy to set up and a good set of functionality and you can do that across the orders, the products, the customers pretty much any dataset in Magento 2.

#9 Admin Panel

The admin panel UI has been completely redesigned and now works with mobiles and tablets and it’s a lot easier to navigate and find what you’re looking for and also it looks a lot nicer, so it’s a completely updated design and works a lot more efficiently.

So, as a Community Edition user, we’ve already looked at some of the many advantages of the Magento platform.

Now Let’s move forward to review the Magneto Enterprise Edition features

Magneto Enterprise Edition

By unleashing the power of enterprise, Magento empower you with even more features to put further possibilities in your hands so with Magento Enterprise you get all of the community features as well as even more tools to power your breaks so what I’ve done is pick out some of my favorite features available of Enterprise edition to go through with you now. To get the all the benefits of Magento Enterprise edition you should hire Magento developer as working on Enterprise edition can be little complicated.

#10 Boost Sales

The boost sales of conversion are some things that are available only to enterprise users regarding features things like customer segmentation tools to target promotions and also merchandising industry-leading search to improve conversion rates from search and automated products upsell and cross-sell rules to increase your average order value.

it builds customer loyalty you can foster brand affinity by repeat purchases by enabling customers to earn reward points create gift registries, and multiple wish lists receive store credit, and you can even allow customers to participate in private sale events.

#11 Enterprise Level Traffic & Load Management

The Enterprise Edition allows you to ramp up your site with enterprise-level traffic and loads with separate master databases for checkout order management and products and it also has support from MySQL clusters platform, this effectively means that you’ve got a different database for each section, and that means it can scale massively they’ve also increased the search functionality and introduced the elastic search technology which is a really good powerful search technology, that’s a really good feature enhancement as well in regards to productivity. you can now create review and schedule site changes without ever having to engage ITs.

If you are looking for Magento development service or want to hire Magento developer for your eCommerce store, Get In Touch with us to know how we can work together to convert your eCommerce idea into reality.

7 Ways to Improve Your eCommerce Web Design and Usability

Margaret Gould Stewart, one of the key designers at Facebook, one said in her TEDx talks, “When you are designing on a large scale, there is no such thing as minor detail.” Perhaps nowhere it applies more than to magento web designs.

With dozens of online shops coming up every day, it will take a much deeper understanding of eCommerce to stand out, grow and stay ahead of your competitors. And a better grasp of the finer aspects of design and their implications will most certainly provide the much-required push.

Design As a Tool to Improving Things

If you look at  eCommerce website development scenario today, you’ll easily see the focus is moving towards how to make the entire shopping experience more convenient, and more pleasurable. In any case, almost all online shops follow robust coding and security best practices, so the key differentiator is experience and usability. And design is the right tool to deliver this.

Today, design is not only about aesthetics; design is also about creating an amazing experience at an eCommerce store. An experience that makes things easier to look for a particular product. An experience that allows users to compare similar products. An experience that makes it easy for users to make payment and check out.

We dug around the net, talked to experts and looked at numerous eCommerce sites to find what made successful magento eCommerce designs click and tried to figure out ways of improving usability. Here is a list of the 7 important things we found that would hugely improve your eCommerce designs and positively impact usability.

1. Extend Visual Support

When you set out to design your Magento eCommerce store, you’re so involved it’s easy to take a number of things for granted and ignore what all things a visitor might fail to understand. The layout of your Magento eCommerce store should require minimum to zero support for things that visitors could easily do themselves.

Consider the following image from Lee.com. The visitor is checking out khakhi pants, but she may have no idea what does a certain size indicate and what size corresponds to what waist or seat size. So she may need assistance. The tiny “?” design that has now become almost a universal symbol for “What’s this?” or “I need to understand this better” does the trick. This tells the user she can get answer to her questions about size by clicking on the “?” design. Sense of design can convey a short yet fully understandable message without disturbing the experience.


2. Use Breadcrumbs

Unless your eCommerce store has very few products, you’ll surely be using various pages and a number of categories and subcategories. Breadcrumbs (the display of the chain of pages from the homepage to the page the user is currently on) come in handy when you want to make the user’s navigation easy in your store that has multiple level of pages.

Breadcrumbs serve multiple purposes, only one of which is to show the location of the page the user is currently browsing. The major advantage of using breadcrumbs is to reduce the number of actions. Here’s a great example from Bestbuy.

The user has reached ‘Apple Macbook Pro’ right now; in case she wishes so, she can directly jump back to Computer & Tablets by clicking on “Computer & Tablets”, instead of hitting the back button many times over. This may not sound very important, but remember you’re offering convenience – and that’s what matters most.


3. Exhibit Your Credentials

One of the top reasons eCommerce sites like Amazon are hugely popular is the kind of unbeatable security that comes bundled with the shopping experience. With Amazon, trust is well-established; Amazon doesn’t have to highlight it very prominently.

With relatively smaller eCommerce companies, trust remains an issue. For instance, ViralStyle manages this in a very noticeable, outright manner – no wonder, because it’s a startup when you compare it to established giants like Target or Amazon.

Like ViralStyle here, you too can highlight what you guarantee – this shows your commitment towards customer satisfaction. Additionally, you may provide a contact phone number and/or address to further reinforce users’ faith in you.


4. Use Emails Instead of Usernames

In magento website development, a very simple change can profoundly impact your business goals.

For instance, here is a classic example. Most eCommerce websites ask for your contact details for various reasons. To identify you, they could let you select a username. The problem is people may be using a wide variety of user names across different eCommerce platforms and even within the same site.

This problem is solved in a very unique manner. Instead of asking for usernames, ask for email addresses. The average user has a lot fewer email addresses than she has user addresses. That way, you solve an important website usability testing problem for the user and make the task of your CRM tools a great deal easier.

Take a look at Bestbuy.com example below and you’ll see it’s important.image3

5. Show Cart Contents


Many users buy nothing; they simply window-shop and disappear. Others pile a few things in their shopping cart and abandon the cart just before payment, never to return again. While you cannot expect to bring cart abandonment rate down to zero, you can certainly better address the issue.

Of the many explanations offered as to why visitors abandon carts, one reason stands out: When visitors add more than one product in their cart, they cannot remember everything they’ve bought. Did they buy something they never wanted? Did they leave out something?

An experienced ecommerce development company takes care of this very well. Your design should exhibit the cart contents easily and visibly when the user desires, as this example from Target clearly points out.

Among the many things you need to show while showing all the contents of your shopping cart, quantity and price seem to be key. Always offer users the last opportunity to double-check things they’ve bought. It not only helps reduce post-purchase anxiety but also correct simple errors like having accidentally clicked on something different.

6. Offer Easy Checkout with Confirmation

Some users are visiting your site for the first time and will evidently browse and move out smoothly and rapidly without making purchases. Others are returning buyers and may be looking for only a certain product.

Help all visitors by giving them a check-out option early on, as the image from Target.com here so clearly shows. Returning customers know the routes; you need to satisfy them by offering the easy check-out button. Easy check-out means you value the customer’s time and that makes them feel important.

Don’t forget it’s important to ask for confirmation as regards their purchases before letting customers actually proceed to make payment.


7. Offer ‘Continue Shopping’

The ultimate aim in the entire process of eCommerce development is to delight customers profitably and sell more. So it’d be a great idea to let them complete the buying and then again buy more and then end by making the payment.

But what if the customer had clicked on ‘Check out’ by mistake? Wouldn’t you want the customer to return, make the remaining purchase and then proceeds towards checkout?


The image here shows how two deeply connected things have been placed close to each other – Related Products, and, Continue Shopping. By showing related products (here titled as “guests also viewed”) the eCommerce store is making a last-moment effort to remind the customer if there’s something else she’d also like to buy; perhaps she forgot buying something.

Adding a “Continue Shopping” button improves engagement, helps customer resume shopping and get the benefits of big savings in pricing or free shipping advantage just because she actually continued shopping. Don’t forget to add this button.

So those were the 7 things we thought were extremely important to improve eCommerce web design and usability. What do you think we missed out? What has been your experience? Share with us in the comment below.

Need help with eCommerce  web design and development? Then Get in touch with us. We at Infigic Technologies provide eCommerce web development services to jump start your eCommerce project.

5 Inescapable Reasons Why You Need an eCommerce Support Agency

In the beginning when your ecommerce store goes live, it is easier to manage as there are few customers and limited popularity. But as soon as you start growing, you aim to upload and sell more and more products of your category. The customers gradually increase; you get referrals, existing customers, new customers and not-to-forget new visitors.

It becomes a huge responsibility to manage product data as well as your customers’ data and most importantly keep it secure. All of this is only your area of concern because for customers – you need to ensure that your ecommerce store functions smoothly, loads faster and shopping experience is flawless no matter how busy or complicated things get.

You need someone to take care of your ecommerce store as well as promote it online which we also know as digital marketing, while you’re rolling in sales. These 5 reasons will show you the need of an ecommerce support agency.

  1. To incorporate new technologies and third party solutions faster


    Ecommerce support services include incorporation of new technologies and integrating third party solutions in a short span of time. This also includes fixing issues of existing integrations in your ecommerce store. Some of them as are follows:

    • Integration of new payment gateways.
    • Customer Relationship Module Integration.
    • Warehouse Management Module Integration.
    • Enterprise Resource Planning (ERP) Integration.
    • Point of Sale (POS) Integration.
    • 3rd Party Logistics Service Provider Integration
    • Multi vendor stores
    • Content Management Services (CMS) Integration.
  2.  To keep you up, every minute 
    2There are a lot of possibilities that your ecommerce store’s server goes down, sometimes because of traffic or the memory reaches its maximum capacity. All the reasons can’t be known at once and there’s a great possibility that you don’t have the resources to troubleshoot or fix the problem.

    But with an ecommerce support agency, you automatically get notified that the problem has been fixed even before you know that there was some problem. Your ecommerce store doesn’t go offline and if it goes down for any reason, an ecommerce agency is always there to solve your problems in a lesser span of time. Your ecommerce store will be always available to the customers, be it any location or time zone.

  3.  To keep track of your ecommerce store’s progress 


    You are managing products, sales, customer support team and a lot more (which can never be stated in a single sentence). Despite all of them, the most important factor for your ecommerce business is customer data i.e. stats and visitor analytics so that you can take necessary steps to drive in new customers and keep them satisfied with your sales, delivery and after-sales support.

    As stated before, you should always choose an ecommerce agency that also has a digital marketing team. Such an ecommerce agency would take care of traffic stats; create reports and let you know where your customers arrive from and what works best for you. Provided reports with suggestions, you can then focus on strategies for A/B testing your ecommerce store. This way you can focus on your existing customers and will be all-set for new customers.


  4. To keep your content up to date, relevant and continually refreshed4

    As your ecommerce agency also includes digital marketing and content experts, you can be assured that your ecommerce store’s SEO is also improving regularly. Digital marketing is the next step to driving in more sales. It is a route which makes the audience know about and be familiar with your brand. It is necessary to analyze the goals of your business in accordance with the digital world.

    They know about your audience, it suits perfect for your brand’s promotion and other activities such as contests, giveaways and brand launch. SEO services also analyze your entire ecommerce store and find problems which might be hiding unnecessary information. It’s a simple 4-step process:

    • Engage: Understanding the audience and engaging with them.
    • Attract: Finding the interests of your target audience.
    • Convert: Generating and collecting leads from diverse sources.
    • Delight: Get satisfied customers and more referrals on your ecommerce store.
  5. To keep  your store safe and secure from hackers                                                                


    Depending on the type of your ecommerce store, sometimes there is no reason to store thousands of records of your customers, especially credit card numbers, expiration dates and CVVs. In fact, it is strictly forbidden by the PCI Standards to save the CVV number of your customers’ credit cards. You also need to set alerts which can notify you in case of multiple and suspicious transactions which are coming via same IP address.

    Not only that, even your employees should know that they can’t provide sensitive data or reveal any kind of private customer information in chat sessions, calls or emails as none of these communication methods are secure.

So, what next? It’s time to choose your ecommerce support agency

About us

Infigic is an ecommerce agency started by experienced ecommerce professionals who have built successful ecommerce ventures in the past and have started off this venture to help fellow ecommerce entrepreneurs.

Some entrepreneurs do not have the IT staff to support their ecommerce store; we can step in and entirely take over that task, keeping your ecommerce store running smoothly and the sales rolling in. Our focus is to deliver ecommerce solutions for store owners/retailers who need support right from creating the logos, develop the store, integrating their online store seamlessly with complex back-end processes and in the end helping them to market their ecommerce store to drive more traffic & sales.

Get a support team for your ecommerce store that’s always there for you.

8 Unavoidable Trends in Development of Ecommerce 2016

Ecommerce was started years ago with a lesser tendency but its evolution has been so tremendous that one can never finish updating his ecommerce website even after getting it developed. The trends mentioned in this post are helpful if you are planning to develop ecommerce website for your business and also if you already have an ecommerce website developed, up and running.ecommerce-trend

  1. Multi-channel selling has risen. You cannot sell only on your own store, you have to go out of one store and sell your products on leading marketplaces like Amazon, Etsy and eBay as well.
  2. Connecting with customers via social media has become main-stream. Now you have to sell your products using your brand pages. Pinterest and Twitter already allow you to place buttons, post and sell your products directly through the social networks. Facebook also allows selling products from your business page which we also know as “facebook store”.
  3. The war of shopping using smart watches has already begun. Leading ecommerce giants like PayTM and Amazon already allow you to shop using smart watches.
  4. As mobile shopping has its 50-60% role in total online sales, responsive ecommerce stores and mobile commerce app development is something no ecommerce entrepreneur can ignore.
  5. Previously it was believed that weekends had a major role in entire month’s sales + revenue but after flash sales came into existence, ecommerce stores can choose any day they want & get the sales rolling. 2-3 days special discount have also boosted the total ecommerce revenue.
  6. Minimal designs with flat vectors have changed the way people look and visualize web beauty.
  7. Product images were everything for an ecommerce store but now you should focus on featuring product videos alongwith images on your website.
  8. Loyalty rewards with secure mobile payments are bringing new customers via existing customers.

You cannot sit back and be the last to implement above mentioned trends. Is your ecommerce store actually ready to sell?

Let’s make your ecommerce store more powerful than ever. Contact us today.

5 tips to create attractive ecommerce designs that will boost your sales

Sellers often underestimate the power that an attractive looking ecommerce store has. There are millions of online stores being built each day and therefore it becomes crucial for your store to stand out from the rest.

Crafting a fabulous yet easy design ensures that your customers are not lost during the buying procedure. Because once your customer is lost, you loose him forever.

It must be your aim to cultivate and retain potential customers and these happy customers will naturally take your brand high.

Here are the 5 tips to create attractive ecommerce design that will boost your sales.

 You can suggest some more tips by commenting below. Follow us on twitter(@infigicdigital) for more updates.

Infigic is a digital agency offering ecommerce development, ebay store design and digital marketing services in all over the world.

6 common mistakes in ecommerce design

Worried about the decreasing conversion rates of your customers? Wondering why your ecommerce store is not able to out-sell your competitors?

Just take a look at some of the common mistakes made by sellers online and try to correct them.

You can suggest some more tips by commenting below. Follow us on twitter(@infigicdigital) for more updates.

Infigic is a digital agency offering ecommerce development, ebay store design and digital marketing services in all over the world.