Product listing is the gateway to success on ebay. Buyers spend maximum time on listing and based on the listing the buyer decides whether to hit the BUY button or not.
Here are 7 tips to improve your ebay listing :
1. Selecting the best Category
Check out ebay’s categories to see which category would work out for your product. Also, do take a look at the competing products that has been placed. It’s always better to put your product in two categories this will help you to reach out to more number of customers.
2. Descriptive title
For writing an effective title, you get 55 characters, so ensure that you utilize every single word there. Always use words in your title which describes what a user is searching for.
For example : Try using brand name, style, size and color
3. Offer freebies
The word Free rings the bell for everyone. Try giving freebies like gift wrapping, express shipping or may be small freebies like a Mouse pad when someone buys a laptop. This would make your listing stand out against the competition.
4. Use appealing photos
Research says that product with more than 2 photos has 12% more chances to sell. The better your images and product look, the more valuable they appear. Try to pick separate photographs of your products, sometimes combining photos of the products lead to confusion. Also use a professional background, good lighting and ensure that you use variety of angles in your product pictures.
5. Description should help you sell
The product description should be your sales weapon. Always include the brand, technical details of the product. For more description check our blog .
6. Shipping information
Your product listing should have the shipping information so that the customer doesn’t get any shocks when he reaches the shopping cart. Shipping carts have been major reasons for shipping cart abandonments. Always include your flat handling fee, include the U.S. Postal Shipping Calculator, or otherwise clearly indicate shipping costs in your listings.
7. Include a return policy
If you providing returns or exchanges, you need to clearly state this in the product description. Returns and Exchanges give your customers a lot of confidence while placing orders at your store.
I am sure these ebay listing tips would help your product listing shine. If you have any ideas do share with us below.