“Content” a small word, but a powerful one on which the whole online business or rather the internet thrives. Imagine if there was no content out there. What would you be searching for? How would you tell the world about your existence?
Content is not just a piece of information, but it is something that remains on the web for eternity. Something strong that will drive in more sales for your company, Something beneficial that will help your company increase profits, Something informative that will create more happy customers for you.
The importance of relevant and meaningful content has gained popularity. People now find solutions to their problems through content and this fact has given CONTENT MARKETING a great boost.
Following 5 content marketing tips that will help your ecommerce store stand out from the rest:
1. Use Magnetic Headlines
The first thing that people will read is the title of your content. If the title does not contain the problem that they are looking for, then they will not view it further.
Secondly, observe the kind of titles and headings that are gaining more tweets and shares online.
2. Create Extraordinary Content
Content that connects and Content that understands the pains of the Customer are sure to spread like wildfire.
Provide plenty of content so that your blogs become the best in the eCommerce industry.
Newsjacking is a term which means- Making use of anything that’s currently in trend in the social media. For example, the #Hashtag wave has spread in to all social media sites after the onset of twitter.
4. Include more Visual Content
Posts and tweets with images are considered more attractive than long textual pieces of information. Using the right kind of images for your blog will actually make it look more creative and interesting. Images with a tint of humor and a spark of thought will make the readers happy.
5. Your team is your strength
Your team must include people who write content, monitor and supervise content as well as carry out secondary functions like replying to social media comments, capturing leads and researching blog posts and new topics.
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Do check out our ecommerce portfolio here: http://infigic.com/portfolio/