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5 Simple tips to promote your eBay Store

Getting traffic and a continuous flow of visitors is the most important & challenging task to promote your ebay store.

Below are 5 ways which can help you get started to promote your ebay store:

 

 

1.Proper use of search engine 

Customers normally prefer searching for any product directly in search engine. It could be google, yahoo or bing. Hence carefully choosing specific keywords that are related to the products help in gaining a prominent position in search result rankings.

Google Analytics will  help you to choose the best keywords for your products.

Tip : Try to choose words that are not too generic as you’ll be competing with too many of them.

How to promote your ebay store

2.Make the most of ebay marketing tools

 

ebay marketing tools helps in bringing customer to your ebay store. Email marketing can also be used to make customers continuously aware about the offers which you are offering. ebay offers vendors who sell on the site some promotional aids, located under the marketing tools heading. 

 

ebay marketing tools

 

 3.Maximizing your position in best match

This feature will help your product to be listed when a user searches the product. The title of the product should be lengthy so that it will result in search list often. The best visibility is given to those listings which attract the most buyer interests.

maximize titles for best match.

 

 

 

 

4.Social networking site 

Social media marketing is the best tool today to promote your ebay store. With detailed targeting system provided by Facebook, you can specifically choose your demographics and market your store online. Twitter, Pinterest, Youtube are also great channels to get your store & products viral. Each of these platforms are unique and have a unique voice, hence before selecting the channel a detailed strategic marketing plan has to be created for each of them.

 

promoting through social media

 5.Blog

Your blog could be a place where buyers can get detailed information about you which can help in bringing trust in the mind of buyers. With the change in buying preferences, today’s buyers would be interested to know the sellers behind the products and what unique value are they offering along with the products which they sell.

 

 blog for promoting your ebay store

 

What other ideas do you have to promote your ebay store ?
If you are looking to get a professional ebay store design, you can email us at info@infigic.com. Our team would reach out to you instantly !
 

9 Things you need to do while getting started on eBay Business

Starting an ebay store can be little daunting. Before you plunge into the game, it is better that you do some solid preparation to ensure things are in place.

Here are nine to-dos that you should  have in place before you start your ebay store :

Step 1: Identify your Target audience

The first thing before getting started on ebay is to do an analysis of your target audience for the product which you are planning to sell.

   Tip :

 

Target audience

 

Step 2: Outsmart the competition

 Closely observe what your competition is doing, try to see which products have the most ratings, what is moving fast. Try to observe their weak links and play around that.

 

Out smart the competition

 

Step 3: Getting started on eBay with the right product & vendor

 This is going to be a make and break decision for your business. Try finding the product which has a huge potential market at ebay, also identify the vendor who is able to understand about your new venture and is cooperative enough to give some help in terms of product exchanges & credit.

 

Tip : Try having some back up vendors. You never know who may come handy during the rainy day J

 

getting started on ebay product

 

Step 4: Start Small, Think Big

 It always good to dream big, but all the big ideas started small especially the ones where there is less funds available in bank.So, it’s better to take small steps and move forward. Slow pace but persistence can surely help you grow your business in a short time

Think big start small

 

Step 5: Chart out a B-Plan

 

Though, its one more ebay store, but its your “Business”

So like any other business,  Before getting started on ebay, Create a B-plan with:

1)Vision

2)Mission

3)Goals & Objectives

4)How your ebay store is different?

5)What are your strengths and weakness ?

6)Marketing Plan

7)Sales Plan

8)Operations Plan

Try to be as detailed as possible and slowly you will find out fixes for some of the key things which you missed out while planning about your business.

 

Chart out a Business Plan

 

Step 6: Expand your business

Being a small business, you need to decide how much money you need to spend on inventory vs marketing.Do set goals for Sales – Weekly, Monthly and Quarterly.A close review of the goals will help you to keep a tab on where the business is heading to.

 

Time for expansion of ebay

 

Step 7: Make it Legal

 After you have a hit quite a number in sales, it is better to make your business legal.Try to meet a lawyer, get the paperwork done and establish the business legally.

 

make your ebay business legal

 

Step 8: Create a system

 Once you see that the business is regular, you can systematize a lot of things.You can bring in processes for each of the tasks from sending emails to feedbacks to following up with vendors. In the end, you want to make your business scalable. Isn’t it ?

 

Create system Automation

 

 

Step 9: Never give up

 This is the most important part of the business cycle. There would be times when things would look scary, the sales doomed and marketing cycle broken, but this is the actual test of entrepreneurship and your grit.Do not stop until you succeed. Keep working till the time you find a break through.

 

never give up on getting started with your ebay store

 

 I’d love to hear your questions on getting started on ebay and answer your questions — please share them in the comments section below.

 

If you are looking to get a custom ebay store design, you can email us at info@infigic.com. Our team would reach out to you instantly !

5 Tips for building a successful eBay Store

There are just so many ebay stores out there, that sometimes it can prove kind of difficult to differentiate a good one from a poor one, especially if you are in highly competitive category.  The biggest challenge is customers want low prices, so we end up lowering our prices, but that ends up hitting our profit margins.

Instead of blindly trying to beat them at the pricing game, we have to figure out better ways to provide a unique experience for our customers while shopping at our store

Here are 5 best tips to build a successful eBay store that would help you to stand out from the competition:

 

1. Unique Product Descriptions

 

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Image Source : Zappos.com

A great product description is one of the most important features needed for an effective product page alongside user reviews, images, and delivery information.

If you don’t give customers good information, they’ll go to competitor’s sites, or even to the manufacturer’s site to find what they need to know.

Bonus tip: 

  • Use bullet points
  • Provide high-quality photos, with a white background with the product taking up at least 80% of the image
  • Use a lot of keywords in your product descriptions. This would help your products rank higher in the searches

2. Delivering a superheroic level of customer value. 

In a fiercely competitive market, you have to provide value that goes beyond pricing. Keeping your inventory updated, Providing Flexible Shipping Options and providing product related support before purchase and post purchase would lead to a superior customer experience.

Bonus Tip:

A small freebie along with your product would work like a charm 

3. Providing a personalized ebay store experience

HiDPI-Mac3

When a personalized experience is given to a user, it creates a connection with the store. It shows them that the store is interested in their individual needs. This is what will turn visitors into repeat customers!

ebay provides a great platform for store owners to personalize their ebay store front as well as ebay listing templates.

4. Encourage Customer ratings

Consumer-driven ratings and reviews work like a peer proof for new users while shopping at your store. They provide assurance to the customer during the decision-making process, relieving them from any doubts, which they might have. They also help consumers find products that best fit their needs and help guarantee a more satisfying shopping experience.

Bonus Tip:

Send a follow-up email a few weeks after a purchase to request a review.

5. Go Social

Social media is now an integral part of almost every consumer’s online habit. Integrating Social media with your ebay store can not only help you to boost your store sales but also it can work as an extension of customer service, a way to build brand awareness, a place to improve customer engagement and a way to gain insight into what your customers care about. Ultimately, all of these things can contribute to a rise in overall sales.

 

If you are looking to get a professional ebay store design, you can email us at info@infigic.com. Our team would reach out to you instantly !