As a ebay store owner, It is very important to get the basics right.
As the famous saying goes “ Every skyscraper is built on a strong foundation of pillars.”
Here are 7 tips every professional eBay store design owner should know especially the ones who are going to get started :
1. What’s in a Name?
Have a User ID that clearly reflects what you sell. Ideal examples of User ID such as “wristwatchamerica” “pedalbits” gives a clear idea of what the store is selling and generates crebility and trust.
An ID like “digi2843” is vague and might not give an idea to the customer of what you are selling.
2. Don’t start off with a ZERO feedback rating
No one would like to buy products from sellers without any feedback ratings. If you do not have feedback, you can give additional freebies to your first few customers to write a nice feedback for you (if the product and service experience was nice).
3. Don’t Lower Your Item prices by bloating up your shipping costs
If you charge one dollar less for an item, but charge 3 dollars additional in shipping fees, your buyers won’t see the shipping charges until they checkout. This is a biggest mistake you can ever do in your store. This puts off the customer and they may not choose complete the sale at all.
4. Don’t use misleading brand names in your titles
Don’t try to mislead customers by putting brand names in the item listings. For example, don’t put “iPad” in your listing title for a tablet, unless it is Apple’s iPad, or another Apple product. In addition to violating your customers’ trust and garnering a bad reputation, you would be violating eBay’s policies where ebay might pull your listing; and if you don’t amend the listing, they’ll pull your store and ID, and suspend you.
5. Avoid blurred product images
Sharp and high quality images give customers a right impression about the products you sell and your store. You want them to perceive you as a professional ebay store, so make sure your listings reflect that.
6. Add Contact info in your listing
Would you like to buy a product from someone whom you cannot reach out to when you have some issues with the product? Shoppers feel comfortable and safe when they see contact details of the store. Always include an email address, and preferably a phone number where they can reach you as well.
7. Keep a QRA (Quick Response Approach) philosophy
Customers expect “instant” response. The quicker you respond to your customers, the better chance you have of resolving their issues, and making a sale. Also, solving problems of customers who have already bought from your store would ensure that they keep coming back to your store.
For other ebay tips & insights, do check out our blog at www.infigic.com/blog