The Ultimate List of Ecommerce Statistics 2020

Ecommerce Statistics

  • By the year 2021, worldwide retail ecommerce sales will reach $4.5 trillion. (Shopify Plus, 2018)
  • Compared to the year before, ecommerce in USA grew by 16% in 2017, reaching $453.46 billion. (SaleCycle, 2017)
  • By the year 2020, B2B ecommerce sales are expected to surpass B2C sales in terms of volume, reaching $6.7 trillion. (CMS Connected, 2017)
    As much as 90% of purchasing decisions are made subconsciously. (ISPO, 2015)
  • By the year 2040, as much as 95% of shopping will be facilitated by eCommerce. (Nasdaq, 2017)
  • Total ecommerce spending per customer in a calendar year, on average, is estimated to be $1,800 in the USA and $1,600 in the UK. (Statista, 2017)
  • Only 8% of total retail sales in the USA are coming from sales online. (Smartinsights, 2017)
  • Ecommerce accounted for only 13% of all USA retail sales in 2017. (SaleCycle, 2017)
  • The gross merchandise volume of B2B ecommerce transactions is estimated to reach $7.66 trillion. (Statista, 2017)
  • As recently as in 2015, Alibaba accounted for 9.3% of worldwide B2B ecommerce. (Statista, 2017)
  • As much as 46% of online shoppers reported that they want more product comparisons from ecommerce sites. (BigCommerce, 2017)
    The world of e-commerce is growing fast and is expected to hit 4.48 trillion US dollars in 2021. (Spocket, 2018)
  • An overwhelming 84% of people will not make a purchase online if they are dealing with an unsecure website. (Blue Corona, 2018)
  • Shopping online is preferred across generations, as 51% of all Americans, 67% of USA millennials and 56% of USA Gen Xers prefer shopping online to shopping in-store. (Entrepreneur, 2017)
  • In the USA, total offline sales are 10X bigger than online. (Entrepreneur, 2017)
  • The online shopping business in the USA is growing 3X faster than the offline segment. (Entrepreneur, 2017)
  • At the same time, 64% of the Americans’ shopping budget is spent in-store, and only 36% is spent online. (Entrepreneur, 2017)
  • 1 in 4 consumers in the USA used a voice assistant while shopping during their holiday season in 2017. (CTA, 2018)
  • Ecommerce has grown steadily in the UK, reaching £137.38 billion in 2016, according to ONS data. (SaleCycle, 2017)
  • The average online shopper from UK abandons baskets worth £29.37 every month. (SaleCycle, 2017)
  • UK online shoppers send back goods worth £7 billion every year. (SaleCycle, 2017)
  • More than half, or 58% of people reported to shop online because of the ability to shop 24/7. (Entrepreneur, 2017)
  • Almost 30% of mobile shoppers will abandon their purchase if the shopping experience is not optimized for mobile devices. (Status Labs, 2018)
  • As much as 61% of people have a better opinion of brands that offer a good mobile experience. (Status Labs, 2018)
  • As much as 59% of US adults who signed up for a free trial were later charged. Even if they didn’t sign up to continue receiving the product or service. (Bankrate, 2019)
  • Half of the survey respondents said it’s unsafe to save financial info when making purchases, yet 64% of US cardholders reported that they do it anyway. (Bankrate, 2019)
  • Americans have spent roughly $87 billion during Black Friday in 2019. That’s about $3 billion less than the last year. (Finder, 2019)

Ecommerce Platforms Market Share Statistics

  • There are as many as 820,000 stores hosted with Shopify. (SimilarTech, 2019)
  • Printify, a print on demand solution, boasts a solid 300,000 number of clients. (Printify, 2019)
  • Ecwid claims to have 70,000 active shops open with them. (Ecwid, 2019)
  • Sellfy, an ecommerce platform to sell digital products, has as many as 20,000 active stores open. (Sellfy, 2019)
  • More than 17,000 creators chose Podia for selling online courses, digital downloads, and memberships. (Podia, 2019)
  • Over 40,000 creators are selling their digital products using Gumroad. (Gumroad, 2019)
  • WordPress powered ecommerce platform WooCommerce claims to host an absolute majority of stores online, with 840,000 stores. (SimilarTech, 2019)
  • Printful has fulfilled as much as 8.35M orders since the year 2013 when they were founded. (Printful, 2019)
  • Since the company’s founding in 2015, Oberlo merchants have sold over 85 million products around the world. (Oberlo, 2019)
  • Over 33,000 merchants around the world trust Spocket to dropship US and EU based products (Spocket, 2019).
  • SendOwl sellers have made more than $848,900,395 since 2010. (SendOwl, 2019)
  • One of the biggest inventory of products to dropship is provided to Doba users, with as many as 2 million products to choose from. (Doba, 2019)
  • Over 12,000 active e-commerce brands trust CustomCat as their on-demand fulfillment partner.  (CustomCat, 2019)
  • Alidropship has over 50,000 customers worldwide. (AlidropShip, 2019)

Conversion Rate Optimization (CRO) Statistics

  • Average ecommerce conversion rates vary from 3% to 4%, but can be both much higher and lower depending on industry. (Monetate, 2017)
  • Majority or 61% of companies run 5 or fewer landing page tests per month. (Wordstream, 2017)
  • As much as 48% of all landing pages tested contain multiple offers. (Wordstream, 2017)
  • Video is estimated to account for as much as 79% of global Internet traffic by the year 2020. (Cisco, 2015)
  • Using videos on landing pages on average increases conversions by 86%. (Unbounce, 2018)
  • Just 22% of businesses surveyed are satisfied with their current conversion rates. (Econsultancy, 2016)
  • For every $92 spent on acquiring a customer, just $1 is then spent on trying to convert them. (Econsultancy, 2016)
    Roughly 75% of businesses have had issues finding expert copywriter to optimize landing page copy. (Wordstream, 2017)
  • The average number of form fields on a landing page is 11, but reducing the number of form fields from 11 to 4 can result in a 120% increase in conversions. (Wordstream, 2017)
  • A typical website conversion rate is about 2.35%. But the top 10% of companies are seeing 5x higher conversion rates than average. (Wordstream, 2017)
  • Conversion rates typically range from 1% to 3%. (Wordstream, 2017)
  • A 1-second delay in page load time can result in a 7% reduction in conversions. (Wordstream, 2017)
  • Around 92% of people trust their friend and family recommendations. (Nielsen, 2012)
  • Only 47% of people trust marketing content like TV commercials, magazine and newspaper ads. (Nielsen, 2012)

Social Media Statistics

  • It is estimated that in 2019 there will be 2.77 billion social media users worldwide. (Statista, 2018)
  • Over 30% of all time spent online is on social media platforms. (GlobalWebIndex, 2017)
  • The average conversion rate of an ad on Facebook is 9.21%. (Wordstream, 2017)
  • Almost 80% of people state that they have received advice via social media about a product or service to purchase. (Status Labs, 2018)
  • As much as 83% of buyers don’t trust advertising, at the same time most trust recommendations they find online. (Status Labs, 2018)
  • As much as 43% of consumers aged 18 to 29 use a brand’s social media site for customer service interactions. (Status Labs, 2018)
  • Over 74% of consumers depend on social media to guide them when making purchases. (Status Labs, 2018)
  • Almost 39% of Facebook users like brand pages because the want to research different products. (Status Labs, 2018)
  • An overwhelming majority or 86% of women turn to social networks before making a purchase. (Alist Daily, 2016)
  • Lead conversion rates from social media are 13% higher than the average lead conversion rate across all channels. (Hubspot, 2016)
  • As much as 4 million businesses pay for advertising on Facebook. (Forbes, 2018)
  • Half of people using Instagram follow brands, which makes Instagram the network where users are most likely to do so. (Brandwatch, 2017)
  • The Average CPC for Instagram Ads is about $0.70. Ad prices go up in competitive industries and are usually higher for audiences in the 18 to 24, 25 to 34, and 25 to 44 ranges. (Voy Media, 2019)
  • Snap Ads campaigns start at $3,000 per month. (Wallaroo Media, 2018)
  • Facebook is estimated to generate $21.57 billion in USA ad revenues in 2018 alone, which would account for as much as 83% of the total social media ad spend in USA. (Sproutsocial, 2018)
  • Only 5% of adults who use Internet say they have a lot of trust in the information they get from social media. (Pew Research Center, 2016)

Customer Service Statistics

  • As much as 89% of shoppers claim that they have stopped buying from online stores after they have experienced poor customer service. (Status Labs, 2018)
  • Around 70% of people consult ratings and reviews before making a purchase. (PowerReview, 2013)
  • At the same time, 70% of complaining customers responded that they will do business with your company again if you resolve the complaint in their favour. (Status Labs, 2018)
  • It is estimated that by 2019, there will be 162 billions calls to the US businesses from a smartphone. (Biakelsey, 2015)
  • Almost 59% of Americans think that customer service they get through social media has made it easier to get their issues resolved and questions answered. (Lyfe Marketing, 2018)
  • At 73%, live chat has the highest satisfaction levels for any customer service channel, compared to 61% for email and 44% for phone. (EConsultancy, 2015)
  • Companies that use Twitter as customer service channel see a 19% increase in customer satisfaction. (WebpageFX, 2018)
  • Almost 33% of Americans say that just a single instance of poor service will force them to consider switching companies. (American Express, 2017)
  • After just one negative experience, majority or 51% of customers will never do business with the company again. (NewVoiceMedia, 2016)
  • The majority or 66% of adults feel that valuing their time is the most important thing a company can do to provide them with good experience online. (Forrester, 2018)
  • After having a positive experience with a company, as much as 77% of customers would be open to recommending it to a friend. (Temkin Group, 2017)
  • Companies that make a coordinated effort to improve their customer experience also see employee engagement rates go up by an average of 20%. (McKinsey, 2017)
  • More than two thirds or 72% of businesses say improving customer experience is their top priority. (Forrester, 2018)

Search Engine Optimization Statistics

  • Organic traffic coming from Google is responsible for as much as 43% of all ecommerce traffic. (Wolfgang Digital, 2016)
  • Overall, Google is responsible for 94% of all organic traffic coming from search engines. (Seo Leads, 2018)
  • As much as 34% of consumers visit a store within a day of their local search on a computer or tablet. (Google, 2016)
  • Almost 43% of consumers do product research online while they’re already in the store. (Wordstream, 2016)
  • Exactly 7.2% of all the clicks on Google are to paid results. (SparkToro, 2019)
  • Websites owned by Google’s parent company, Alphabet, receive approximately 12% of all the search result clicks. (SparkToro, 2019)
  • Nearly 49% of all searches are solved without a click on any search result. (SparkToro, 2019)
  • On average, Google receives over 63,000 searches per second. (InternetLiveStats, 2018)
  • As much as 64% of global respondents trust online search engines, especially so when conducting research on a business. (Status Labs, 2018)
  • Almost 80% of search engine users are only focusing on the organic results, ignoring ads. (MarTech, 2018)
  • Almost 28% of searches for something nearby result in a purchase. (Think With Google, 2016)
  • After performing a local search, 50% of mobile users visit stores within one day. (Think With Google, 2018)
  • The average number of organic desktop search results that Google shows on Page 1 is 8.59% of total search results. (Searchmetrics, 2017)
  • Google controls as much as 77.98% of desktop search traffic, with Bing trailing far behind at just 7.81%. (Status Labs, 2018)
  • Nearly 30% of all mobile searches are location-based queries. (The SEM Post, 2016)
  • As much as 64% of respondents trust online search engines the most when conducting research on a business. (Status Labs, 2018)
  • Organic SEO has about 5.5 times better ROI when compared to paid search ads. (New Media Campaigns, 2018)
  • The average article ranked on Google’s first page contains 1,890 words. (Backlinko, 2016)
  • The majority or 61% of marketers say improving SEO and growing organic visibility is their top inbound marketing priority. (HubSpot, 2018)
  • As much as 72% of customers who did a local search visited a store within five miles. (Wordstream, 2016)
  • Almost 30% of mobile searches are related to a location. (Think With Google, 2016)
  • As much as 48% of consumers start mobile research with a search in their favourite search engine. (Smart Insights, 2016)
  • Including a video in a post increases organic traffic from search results by 157%. (Search Engine People, 2017)
  • Over 51% of smartphone users have discovered a new business or product while conducting a search from their mobile device. (Think With Google, 2018)

Search Engine Optimization Statistics

  • Organic traffic coming from Google is responsible for as much as 43% of all ecommerce traffic. (Wolfgang Digital, 2016)
  • Overall, Google is responsible for 94% of all organic traffic coming from search engines. (Seo Leads, 2018)
  • As much as 34% of consumers visit a store within a day of their local search on a computer or tablet. (Google, 2016)
  • Almost 43% of consumers do product research online while they’re already in the store. (Wordstream, 2016)
  • Exactly 7.2% of all the clicks on Google are to paid results. (SparkToro, 2019)
  • Websites owned by Google’s parent company, Alphabet, receive approximately 12% of all the search result clicks. (SparkToro, 2019)
  • Nearly 49% of all searches are solved without a click on any search result. (SparkToro, 2019)
  • On average, Google receives over 63,000 searches per second. (InternetLiveStats, 2018)
  • As much as 64% of global respondents trust online search engines, especially so when conducting research on a business. (Status Labs, 2018)
  • Almost 80% of search engine users are only focusing on the organic results, ignoring ads. (MarTech, 2018)
  • Almost 28% of searches for something nearby result in a purchase. (Think With Google, 2016)
  • After performing a local search, 50% of mobile users visit stores within one day. (Think With Google, 2018)
  • The average number of organic desktop search results that Google shows on Page 1 is 8.59% of total search results. (Searchmetrics, 2017)
  • Google controls as much as 77.98% of desktop search traffic, with Bing trailing far behind at just 7.81%. (Status Labs, 2018)
  • Nearly 30% of all mobile searches are location-based queries. (The SEM Post, 2016)
  • As much as 64% of respondents trust online search engines the most when conducting research on a business. (Status Labs, 2018)
  • Organic SEO has about 5.5 times better ROI when compared to paid search ads. (New Media Campaigns, 2018)
  • The average article ranked on Google’s first page contains 1,890 words. (Backlinko, 2016)
  • The majority or 61% of marketers say improving SEO and growing organic visibility is their top inbound marketing priority. (HubSpot, 2018)
  • As much as 72% of customers who did a local search visited a store within five miles. (Wordstream, 2016)
  • Almost 30% of mobile searches are related to a location. (Think With Google, 2016)
  • As much as 48% of consumers start mobile research with a search in their favourite search engine. (Smart Insights, 2016)
  • Including a video in a post increases organic traffic from search results by 157%. (Search Engine People, 2017)
  • Over 51% of smartphone users have discovered a new business or product while conducting a search from their mobile device. (Think With Google, 2018)

Email Marketing Statistics

  • 44% of email recipients made at least one purchase last year based on a promotional email (Marketing Profs, 2014)
  • 35% of email recipients open email based on the subject line alone (Marketing Profs, 2014)
  • 69% of email recipients report email as Spam based solely on the subject line (Marketing Profs, 2014)
  • People who buy products marketed through email spend 138% more than people that do not receive email offers (Marketing Profs, 2014)
  • As much as 86% of consumers reported that they would like to receive promotional emails from companies they do business with on at least a monthly basis. (Statista, 2016)
  • At the same time, 91% of Americans want to receive promotional emails. (Marketing Sherpa, 2018)
  • Number of email users in the whole world reached 2.76 billion in 2016. (Statista, 2016)
  • Email marketing is at least 40 times more effective at acquiring new customers when compared social channels like Facebook or Twitter. (McKinskey, 2017)
  • Half of respondents or 54% would share their email address in exchange for lower prices. (DMA, 2017)
  • As much as 6 out of 10 email users say they receive too many promotional emails. (Adestra, 2018)
  • Email opens increase after 12 pm, with the most active period being between 2 pm and 5pm. (LeadFuze, 2019)
  • Around 66% of consumers have bought something due to the email marketing message. (DMA, 2013)
  • Email marketing has an average ROI of 38:1. (DMA, 2018)
  • Almost 80% of small and medium-sized retailers in USA indicate that email marketing is the best channel for both customer acquisition and retention. (EMarketer, 2017)
  • As much as 75% of Gmail users access their emails on mobile devices. (Techcrunch, 2018)
  • More than majority of surveyed B2B marketers or 59% reported that email is the most effective channel for generating revenue. (BtoB Magazine, 2016)
  • Only 8% of company respondents consider their automated email marketing programmes very successful, while 33% deemed their efforts not very successful. (EConsultancy, 2017)
  • More than 54% of marketers reported that increasing engagement rate is their number one email marketing priority. (Ascend2, 2016)
  • As much as 56% of brands using emoji in their email subject line had a higher open rate than those that did not. (Forbes, 2017)
  • Transactional emails have 8 times as many opens as regular marketing emails. (Sleeknote, 2017)
  • Recipients are 75% more likely to click on emails from segmented campaigns than non-segmented campaigns. (MailChimp, 2017)
  • Emails that render incorrectly on mobile devices may be deleted as fast as within three seconds of being opened. (Campaign Monitor, 2018)
  • As much as 78% of consumers said they have unsubscribed from emails because a brand was sending them too many emails. (HubSpot, 2016)
  • Mobile device users check their email 3 times more often than non-mobile users. (Campaign Monitor, 2018)
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