Ecommerce Web Development in London

A company based out of London was looking for a rails developer to assist them in developing a multi-vendor digital goods ecommerce web development marketplace. The backend as well the front-end had to be developed from PSDs. Infigic did the ecommerce web development in London using ruby on rails and got the platform up and running within 12 weeks.

Infigic aimed to reflect the ecommerce store's approachable nature and convey the amazing products of ruby on rails ecommerce web development in London in a more accessible, dynamic way.

What we did:

Infigic designed a visual and creative UI design with strict branding and a fully responsive fluid grid to work each type of device no matter the screen size. Material use of the color palette and hidden page content unless needed are just a few examples of the ecommerce web development in London. The team consisted of 3 UX/UI designers, 2 front-end developers and 3 Ruby on Rails experts.

We developed a ruby on rails ecommerce store featuring minimal typography, single colors and attractive images. Not to forget, latest products news and social media feeds were integrated and easy to manage with a fully accessible backend. The ecommerce store was responsive, so it looks great on desktops, tablets and smartphones as well.

Features of the ecommerce website:

  • Register or Login via email or social media
  • Advanced filtering managed through backend
  • Location selection via pin codes
  • Delivery and collection methods
  • Ordering history and tracking details

Used technology stack in the rails ecommerce web development :

Communication with the client and the in house team was made possible through the following modes:
  • Client – Basecamp, Skype, Email
  • In-house team – Skype, Email
Development tools used during the project development:
  • Code Collaboration – Github and Bitbucket
  • Azure server – Local level implementation of the project

Trello was intensively used from the beginning to maintain the project related files, raising queries, reaching solutions and tracking the progress of the ecommerce web development project in london.


The new ecommerce store has been a great success with highly engaged customers and regular contribution to the site.You've found your partner for ecommerce web development in London. Contact us now.