Getting traffic and a continuous flow of visitors is the most important & challenging task to promote your ebay store.
Below are 5 ways which can help you get started to promote your ebay store:
1.Proper use of search engine
Customers normally prefer searching for any product directly in search engine. It could be google, yahoo or bing. Hence carefully choosing specific keywords that are related to the products help in gaining a prominent position in search result rankings.
Google Analytics will help you to choose the best keywords for your products.
Tip : Try to choose words that are not too generic as you’ll be competing with too many of them.
2.Make the most of ebay marketing tools
ebay marketing tools helps in bringing customer to your ebay store. Email marketing can also be used to make customers continuously aware about the offers which you are offering. ebay offers vendors who sell on the site some promotional aids, located under the marketing tools heading.
3.Maximizing your position in best match
This feature will help your product to be listed when a user searches the product. The title of the product should be lengthy so that it will result in search list often. The best visibility is given to those listings which attract the most buyer interests.
4.Social networking site
Social media marketing is the best tool today to promote your ebay store. With detailed targeting system provided by Facebook, you can specifically choose your demographics and market your store online. Twitter, Pinterest, Youtube are also great channels to get your store & products viral. Each of these platforms are unique and have a unique voice, hence before selecting the channel a detailed strategic marketing plan has to be created for each of them.
Your blog could be a place where buyers can get detailed information about you which can help in bringing trust in the mind of buyers. With the change in buying preferences, today’s buyers would be interested to know the sellers behind the products and what unique value are they offering along with the products which they sell.