There are just so many ebay stores out there, that sometimes it can prove kind of difficult to differentiate a good one from a poor one, especially if you are in highly competitive category. The biggest challenge is customers want low prices, so we end up lowering our prices, but that ends up hitting our profit margins.
Instead of blindly trying to beat them at the pricing game, we have to figure out better ways to provide a unique experience for our customers while shopping at our store
Here are 5 best tips to build a successful eBay store that would help you to stand out from the competition:
1. Unique Product Descriptions
Image Source : Zappos.com
A great product description is one of the most important features needed for an effective product page alongside user reviews, images, and delivery information.
If you don’t give customers good information, they’ll go to competitor’s sites, or even to the manufacturer’s site to find what they need to know.
- Use bullet points
- Provide high-quality photos, with a white background with the product taking up at least 80% of the image
- Use a lot of keywords in your product descriptions. This would help your products rank higher in the searches
2. Delivering a superheroic level of customer value.
In a fiercely competitive market, you have to provide value that goes beyond pricing. Keeping your inventory updated, Providing Flexible Shipping Options and providing product related support before purchase and post purchase would lead to a superior customer experience.
A small freebie along with your product would work like a charm
3. Providing a personalized ebay store experience
When a personalized experience is given to a user, it creates a connection with the store. It shows them that the store is interested in their individual needs. This is what will turn visitors into repeat customers!
ebay provides a great platform for store owners to personalize their ebay store front as well as ebay listing templates.
4. Encourage Customer ratings
Consumer-driven ratings and reviews work like a peer proof for new users while shopping at your store. They provide assurance to the customer during the decision-making process, relieving them from any doubts, which they might have. They also help consumers find products that best fit their needs and help guarantee a more satisfying shopping experience.
Send a follow-up email a few weeks after a purchase to request a review.
5. Go Social
Social media is now an integral part of almost every consumer’s online habit. Integrating Social media with your ebay store can not only help you to boost your store sales but also it can work as an extension of customer service, a way to build brand awareness, a place to improve customer engagement and a way to gain insight into what your customers care about. Ultimately, all of these things can contribute to a rise in overall sales.