Blue Apron Business Model | Blue Apron Revenue

Business Ideas

Blue Apron Business Model | Blue Apron Revenue

Blue Apron Business Model

In this post we describes about the Blue Apron business model, how it works and its revenue. It is a recipe meal kit delivery service that operates in the United States.

With the growing use of digital platforms, purchasing regular household supplies or food has switched gears. People are also bored with ordering food online, and they wanted to try something unique, fresh & tasty food on their own.

To serve the needs of all such people, Blue Apron came with the new concept of recipe meal-kit delivery service. With the help of this service, people are now able to make chef-level recipes from the comfort of their homes.

Initially, the Blue Apron started ingredient & receipt meal-kit delivery service in the United States & later expanded its horizon in different countries all over the world. 

First of all, the company made customized meal plans for two or four people and started serving their needs. In the later phase, the company introduced a lot of new services to improve the customer experience and expand their business.

In this era of digital technology, anyone can enter into the recipe meal-kit delivery service business with the help of a website or a on-demand food delivery application. Moreover, the cost of starting this kind of business is not high.

We, as a leading food delivery app development company, understand what is needed to start a recipe meal-kit delivery business. So, in this blog, we will provide you all the ins and outs of the blue apron business plan and blue apron revenue model. 

Before we move ahead with the business model, let’s have a quick look at some of the most important highlights about the Blue Apron.

Interesting Facts about Blue Apron

  • It was started in 2012 by Matt Wadiak, Matt Salzberg, and Ilia Papas. 
  • As of 2019, the company has around 351,000 customers all over the globe.
  • Blue Apron’s highest revenue was in the year 2017, i.e., $881.19 million.
  • As of now, Linda Findley Kozlowski is the CEO of the company. She was an earlier Chief Operating Officer at Etsy.

Blue Apron Business Model: How does Blue Apron Works?

As mentioned before, Blue Apron is an ingredient and recipe delivery service that allows people to cook Michelin level food that too from the comfort of their homes. The company does all the planning & shopping (offering fresh, locally-available ingredients in the desired quantities).

Later, the company delivers all the ingredients along with the recipes to the customers as per their chosen plan.

Blue Apron Revenue Model

There are different ways by which Blue Apron generates revenue; these are as follows:

The company provides two options to the customers: 

Recipe Meal Kit Service

In the US & UK, if you want to eat food in the Michelin Star level hotels, then you have to book a slot and wait for days to eat food in that specific restaurant. 

But, if you don’t want to wait and want to try Michelin Star level food at your home, then Blue Apron offers detailed-recipe along with its ingredients so that you can cook chef-level food at your home at an affordable cost.

Wine-Delivery Service

If you are a wine lover and want to try new types of wine, then you usually visit the bar and try a new wine.

What Blue Apron does is, it delivers you high-quality wines at your home directly from the Vineyard. By this, you will not only be able to try out new wines every month and that too at affordable prices. 

Blue Apron Competitors

Blue Apron is the first mover in the meal-kit delivery business in the United States. It is also known as the pioneer of the meal-kit delivery business, and the company would not have achieved great success if it had not put a huge effort & time.

However, there are a lot of new competitors like Sun Basket, Plated, Hello Fresh, Home Chef, Martha & Marley Spoon, Freshly who also started the meal-kit delivery business after Blue Apron and became successful not only in the United States but also across different countries in the world.

The majority of competitors have taken inspiration from the Blue Apron Business Model and then customized their business to go niche specific. By doing this, they have gained a respectable position in the eye of customers and have also taken their business to the next level.


If you are planning to launch a business similar to Blue Apron or on-demand food delivery business, then we at Infigic can be your IT partner and will integrate your recipe meal-kit idea with our food delivery app to provide you with a customized & reliable solution.

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