6 Ways to Improve eCommerce User Experience

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Business has seen a new dimension post the boom in the e-commerce sector. As per sources, the e-commerce market is expected to grow to US$ 200 billion by 2026 from US$ 38.5 billion as of 2017. For an end user It is convenient, saves time and money and for business owners it has opened up an altogether new platform to market their business, expand in various countries so on and so forth. The growth is limitless!

Existing eCommerce companies are competing with one another using every possible strategy to stay afloat. And that’s not surprising too! Since almost all eCommerce companies follow similar strategies, from sourcing to selling, the big riddle the companies are trying to solve is: how to remain sustainable and competitive through this platform?

The answer lies in one phrase: end user experience. One thing can be said with absolute certainty. Whether you’re looking for Magento development service to build your site with the help of Magento, whether you’ve built it on Shopify yourself or whether you’re using Laravel, at the end of the day, competition boils down to creating a better online shopping experience.

If you can provide the online consumer experience that is superior to what your competitors offer, you will excel and remain profitable, no matter what. A skilled eCommerce solution company can help you survive and thrive even when Amazon, Walmart or ebay appear to conquer the online world. Since the entire eCommerce industry is built around convenience, improving the customer experience will likely impact your business more than any other factor will.

Here’s a list of creative ways in which you can improve eCommerce user experience that will not only improve loyalty but also boost sales.

1. Eye Catching Designs Catches Attention

Cool designs are only the starting point of a high-quality end-user experience. Remember, the key word is convenience. It all begins with the layout.

Keep minimal designs on the pages and keep changing them often to match the trends before your website starts looking old and boring

Amazon eCommerce user experience

The categorization at Amazon is easy and intuitive.

Amazon end user experience

The designs of Amazon.in (Left, India) and Amazon.com (Right, USA) are kept identical to provide a ease and consistency to customers.

Your site, no matter how well-designed, can always benefit from things that reassure the customer it is trustworthy. For instance, you can use a badge that tells the customer what trusted anti-virus system your site employs or what universal security measures make all payments safe. Customers stay loyal to sites that are clearly trustworthy.

Read: 5 Simple Hacks to Boost Performance of Your Magento Store

2. Seamless Browsing Experience

After designing the next important aspect to any website is the comfort in browsing the products and other pages. No user wants to experience sudden prompts or pop-ups to disrupt their purpose of visiting the site.

Paying attention to such tiny details is surely going to keep the user engaged on the site. Your website should not be loaded with excessive information thereby cluttering the page. The customer will be all lost and will abandon the website anytime.

3. Showcase Your Products Strategically

Make use of your digital platform as much as possible to project your products appropriately like naming the categories and subcategories for correct understanding by the user. The idea is to have an easy self guided layout that leads the user to the checkout page.

4. Provide Support That is Unobtrusive

Support doesn’t mean having to be present all the time; support means helping the customer solve a particular problem. At the stage when eCommerce is fast maturing as a business, customers often prefer self-help support. If there’s something not ok with the product, customers are comfortable reading up stuff and fixing that small bug themselves.

That’s not to say you can ask all your customer service executives to leave. It just means that you need to invest better resources in creating better assets for customer support. Write better product descriptions so customers know what exactly to look forward to. Create better videos that show how the product connects or operates. Come up with better knowledge base articles that your customers can easily understand and follow directions from.

Timex online consumer experience

Instead of writing ‘Male’ and ‘Female’, Timex chose to write ‘Shop Gifts for Him’ and ‘Shop Gifts for Her’. This keeps the customer emotionally invested in Product Classification / Description. Notice the word ‘Gifts’ is used in plural!

Important tip: Your customer support team should be ready to step in when required. You can’t leave everything to product descriptions and videos.

Don’t forget: Use every single interaction with the customer to learn. Build a bank of experiences to train your team better and ultimately serve your customers faster and better in future.

5. Quicker Checkout Steps

The actual shopping is the stage when the customer has her wallet out to make the payment. The real challenge for an expert eCommerce website development agency is to ensure, right from the design stage, that each of these stages are smooth, almost imperceptible.

Make sure you offer the multiple payment options that are fast becoming popular. The reason is quite simple: your customers have been using these options so it’s easy for them to go ahead and make the purchase and not spend time to decide which other option to use. Unfamiliar payment options is one of the most common causes of shopping cart abandonment.

payment options ecommerce user experience

Amazon offers a wide number of payment options.

Remind the customer you have a friendly return-policy (this is quite important for the products purchased online). Repeat the approximate date the product will reach the customer. Display the shipping option the customer has chosen.

Important tip: Choose your shipping partners wisely. Don’t let a third-party goof up or delay deliveries and ruin your image.

Ocado online shopping experience

Many sites are making timely, hassle-free delivery their USP.

Don’t forget: Make sure your checkouts are super-easy. Don’t load the customer for unnecessary things to do.

6. Post-purchase Experience Counts a Lot

This is where the actual task begins for a long term customer relationship.

  • Provide complete details of orders placed upon login on website
  • Notify by emails or SMS notifications on the status of the order
  • Loyalty programs for repeat customers
  • Referral programs for expanding through word of mouth

In short, being in constant touch with your customer and providing great customer support is the key to increased sales.

Customer support to improve end user experience

Amazon is both quick and generous in rewarding returning customers.

Easy navigation, the right pricing (not necessarily the cheapest), proper packing and shipping options, secured payment gateways and great customer service all it takes to build an eCommerce website. Customer centric driven business model will help in value building for both customer and your business.

At Infigic Technologies we provide eCommerce website development and Magento eCommerce development to start your dream eCommerce store. Get in touch with us and find out how we can work together to help you make it big!

Top Reasons to Choose Magento for eCommerce Website Development

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The decision to choose the best platform for your prospective online website is as crucial as the factors that go behind setting up a physical store.To give the best user experience the website should have all the required features and elements that are up to date from the technology standpoint.

Be it a small scale, medium or large scale business it will require a lot of time and effort to build a robust website. Juggernauts like Amazon, Alibaba, ebay have their own in-house development team that works constantly on the digital platform.

For start-ups or businesses that do not want to have an in house team, choosing the right platform and the right development agency is the key to achieve the goal.

There are multiple platforms in the market that are adding value to the solutions that they provide in order to fulfill all the website development requirements.

Our top favourites are Magento and Shopify. Shopify is a DIY website concept which largely caters to startups and small businesses. Being a DIY concept, the intervention of developers is very minimal here.

Magento, an Adobe company, on the other hand is a very versatile platform and also available in open source i.e Community edition for small scale business and Enterprise or Commerce edition for medium to large scale.

It is proven to be one of the best ecommerce solutions for any business model or size of business. 

Magento revamped itself in a new avataar in the form of Magento 2 to give the best to its merchants and  empowered them to seamlessly scale their ecommerce business. The new editions are more compatible with the Payment Service Directive and EU Directive, under the administration of European Commission to regulate payment services and payment service providers throughout the European Union and European Economic Area.

Let’s have a look what Magento 2 Open source has in store for its merchants-


Security of the website is of paramount importance as it deals with customer data and other private information. Magento in its latest version upgraded security enhancements that could prevent access to administrative control and customer information by hackers.

Magento has given guidelines for taking appropriate actions such as IP whitelisting, Two-factor authentication, VPN, using a unique solution instead of /admin, and strong password so that attackers are not able to get full control of the administrative access.


Magento launched Page Builder feature that enables the merchants to constantly keep upgrading the website page content as and when new products or offers are launched. Merchants now have full control over how their products are showcased within page content: Sort products in Page Builder by product position in the category ​or list of product SKUs, or sort by various predefined parameters like name, price, stock status, and more. There is also and option to showcase products in either static product grids or in image carousels that feature matched products in rotating slides.


 Usage of PWA’s has rapidly grown as they are quick and fast for today’s tech savvy shoppers. Magento’s headless storefronts being built using Progressive Web App (PWA) Studio saw incredible results. PWA’s were made as easily manageable solutions for merchants.

The content created with Page Builder can be rendered in PWA as well thereby accelerating the optimization of pages from design perspective for both web and mobile view.


Magento has added an inbuilt chat feature in its 2.3.4 version. This feature is exclusive to the 2.3.4 version currently and may be extended to the upcoming versions going further.

Through this Chat, merchants can manage conversations and address enquiries with the end users in real time. The merchants can send and receive files, share product images and much more. Basically with the addition of this element as a part of Magento, merchants do not need to scout for chat extensions externally.


Magento has integrated Adobe Stock in Magento 2 for merchants to access and add high quality images to their websites. The Adobe images are professionally expressive and  provide ease of use to upload the images in no time.

Click “Search Adobe Stock” from Media Gallery to seamlessly browse the full Adobe Stock catalog of millions of images within the Magento admin panel. Preview watermarked images inside site content to try before licensing, license them with your Adobe ID, and programmatically replace the watermarked preview with the licensed copy anywhere it has been used.

Magento Enterprise Edition

Magento Enterprise Edition empowers the business owner with even more features to add further possibilities while the scaling of business continues.

The enterprise edition undoubtedly has covered all the elements that are required for a fast growing company. There is constant upgrading in Magento from the security and scalability aspect to avoid any issues that might cause problem for the business.

Below are some key features that emphasize on how the enterprise edition is an ideal platform.

To get all the benefits of the Magento Enterprise edition you should hire Magento developer as working on the Enterprise edition shall require expertise to optimise the complete offering by Magento.

1. Security:

Magento enterprise version is PCI compliant and provides secured payment bridges. It offers “out of the box” multiple secure payment gateways like PayPal, Braintree, Authorize.net, CyberSource and more. The Enterprise edition has a regular scanning process and testing.

2. Performance

Enterprise edition loads faster for websites with high volumes of traffic or products.

You additionally get an option to deploy your software through the new Enterprise Cloud, which will increase the speed of deployment.

3. Shipping Configuration

Enterprise version has shipping integration with label printing – view, edit, print labels for all major carriers. Shipping integration for real-time shipping rates from: – UPS, UPS XML (account rates), FedEx (account rates), USPS and DHL.

4. Advanced Marketing Components

The marketing segment offers cross selling, upselling of products.The Enterprise edition offers some refined features like advanced content staging, sophisticated attribute-based customer segmentation, targeted content, abandoned cart reminder emails, etc.

5. Analytics and Reporting

Enterprise edition is integrated with Google Analytics for analytical output. It also has the provision to generate  Sales and Tax report, Abandoned shopping cart report, Best viewed products report,Best purchased products report,Low stock report,Product reviews report etc.


The Enterprise version being advanced definitely has many inbuilt features which are not currently available in the community version.It offers certain added functionalities like return management authorization, promotion permission, enhanced catalog and CMS and call center software for ease in management of multiple functionalities at one place.

So If you are looking for Magento development service  or want to hire Magento developer for your existing eCommerce store or need a completely new website developed, Get In Touch with us to know how we can work together to convert your eCommerce idea into reality.

7 Ways to Improve Your eCommerce Web Design and Usability

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Margaret Gould Stewart, one of the key designers at Facebook, one said in her TEDx talks, “When you are designing on a large scale, there is no such thing as minor detail.” Perhaps nowhere it applies more than to magento web designs.

With dozens of online shops coming up every day, it will take a much deeper understanding of eCommerce to stand out, grow and stay ahead of your competitors. And a better grasp of the finer aspects of design and their implications will most certainly provide the much-required push.

Design As a Tool to Improving Things

If you look at  eCommerce website development scenario today, you’ll easily see the focus is moving towards how to make the entire shopping experience more convenient, and more pleasurable. In any case, almost all online shops follow robust coding and security best practices, so the key differentiator is experience and usability. And design is the right tool to deliver this.

Today, design is not only about aesthetics; design is also about creating an amazing experience at an eCommerce store. An experience that makes things easier to look for a particular product. An experience that allows users to compare similar products. An experience that makes it easy for users to make payment and check out.

We dug around the net, talked to experts and looked at numerous eCommerce sites to find what made successful magento eCommerce designs click and tried to figure out ways of improving usability. Here is a list of the 7 important things we found that would hugely improve your eCommerce designs and positively impact usability.

1. Extend Visual Support

When you set out to design your Magento eCommerce store, you’re so involved it’s easy to take a number of things for granted and ignore what all things a visitor might fail to understand. The layout of your Magento eCommerce store should require minimum to zero support for things that visitors could easily do themselves.

Consider the following image from Lee.com. The visitor is checking out khakhi pants, but she may have no idea what does a certain size indicate and what size corresponds to what waist or seat size. So she may need assistance. The tiny “?” design that has now become almost a universal symbol for “What’s this?” or “I need to understand this better” does the trick. This tells the user she can get answer to her questions about size by clicking on the “?” design. Sense of design can convey a short yet fully understandable message without disturbing the experience.


2. Use Breadcrumbs

Unless your eCommerce store has very few products, you’ll surely be using various pages and a number of categories and subcategories. Breadcrumbs (the display of the chain of pages from the homepage to the page the user is currently on) come in handy when you want to make the user’s navigation easy in your store that has multiple level of pages.

Breadcrumbs serve multiple purposes, only one of which is to show the location of the page the user is currently browsing. The major advantage of using breadcrumbs is to reduce the number of actions. Here’s a great example from Bestbuy.

The user has reached ‘Apple Macbook Pro’ right now; in case she wishes so, she can directly jump back to Computer & Tablets by clicking on “Computer & Tablets”, instead of hitting the back button many times over. This may not sound very important, but remember you’re offering convenience – and that’s what matters most.


3. Exhibit Your Credentials

One of the top reasons eCommerce sites like Amazon are hugely popular is the kind of unbeatable security that comes bundled with the shopping experience. With Amazon, trust is well-established; Amazon doesn’t have to highlight it very prominently.

With relatively smaller eCommerce companies, trust remains an issue. For instance, ViralStyle manages this in a very noticeable, outright manner – no wonder, because it’s a startup when you compare it to established giants like Target or Amazon.

Like ViralStyle here, you too can highlight what you guarantee – this shows your commitment towards customer satisfaction. Additionally, you may provide a contact phone number and/or address to further reinforce users’ faith in you.


4. Use Emails Instead of Usernames

In magento website development, a very simple change can profoundly impact your business goals.

For instance, here is a classic example. Most eCommerce websites ask for your contact details for various reasons. To identify you, they could let you select a username. The problem is people may be using a wide variety of user names across different eCommerce platforms and even within the same site.

This problem is solved in a very unique manner. Instead of asking for usernames, ask for email addresses. The average user has a lot fewer email addresses than she has user addresses. That way, you solve an important website usability testing problem for the user and make the task of your CRM tools a great deal easier.


Take a look at Bestbuy.com example below and you’ll see it’s important.

5. Show Cart Contents


Many users buy nothing; they simply window-shop and disappear. Others pile a few things in their shopping cart and abandon the cart just before payment, never to return again. While you cannot expect to bring cart abandonment rate down to zero, you can certainly better address the issue.

Of the many explanations offered as to why visitors abandon carts, one reason stands out: When visitors add more than one product in their cart, they cannot remember everything they’ve bought. Did they buy something they never wanted? Did they leave out something?

An experienced ecommerce development company takes care of this very well. Your design should exhibit the cart contents easily and visibly when the user desires, as this example from Target clearly points out.

Among the many things you need to show while showing all the contents of your shopping cart, quantity and price seem to be key. Always offer users the last opportunity to double-check things they’ve bought. It not only helps reduce post-purchase anxiety but also correct simple errors like having accidentally clicked on something different.

6. Offer Easy Checkout with Confirmation

Some users are visiting your site for the first time and will evidently browse and move out smoothly and rapidly without making purchases. Others are returning buyers and may be looking for only a certain product.

Help all visitors by giving them a check-out option early on, as the image from Target.com here so clearly shows. Returning customers know the routes; you need to satisfy them by offering the easy check-out button. Easy check-out means you value the customer’s time and that makes them feel important.

Don’t forget it’s important to ask for confirmation as regards their purchases before letting customers actually proceed to make payment.


7. Offer ‘Continue Shopping’

The ultimate aim in the entire process of eCommerce development is to delight customers profitably and sell more. So it’d be a great idea to let them complete the buying and then again buy more and then end by making the payment.

But what if the customer had clicked on ‘Check out’ by mistake? Wouldn’t you want the customer to return, make the remaining purchase and then proceeds towards checkout?


The image here shows how two deeply connected things have been placed close to each other – Related Products, and, Continue Shopping. By showing related products (here titled as “guests also viewed”) the eCommerce store is making a last-moment effort to remind the customer if there’s something else she’d also like to buy; perhaps she forgot buying something.

Adding a “Continue Shopping” button improves engagement, helps customer resume shopping and get the benefits of big savings in pricing or free shipping advantage just because she actually continued shopping. Don’t forget to add this button.

So those were the 7 things we thought were extremely important to improve eCommerce web design and usability. What do you think we missed out? What has been your experience? Share with us in the comment below.

Need help with eCommerce  web design and development? Then Get in touch with us. We at Infigic Technologies provide eCommerce web development services to jump start your eCommerce project.

Ecommerce Tips & Facts #165

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