Due to the covid-19 pandemic, people worldwide have become serious about their health and started adopting various exercise forms.
Out of all, Yoga is one of the most powerful exercises that has become popular over the last few years.
Moreover, various online yoga instructors have understood online yoga business opportunities and entered the industry.
On the flip side, many people have widely accepted it and started doing virtual yoga.
As you have understood this opportunity and want to start an online yoga class, you need to have a unique online yoga business idea and follow a thorough process.
To make your task easy, here we have done the hard work for you and curated an effective process to follow to start an online yoga class.
So let’s get started:
12 Steps on How to Start Online Yoga Classes or Virtual Yoga Classes
1. Choosing your niche
Choosing the niche for your yoga business is the first step towards starting an online yoga class.
Currently, there are many forms of yoga, and all of these are created to achieve different goals. Several forms of yoga are famous, while some aren’t.
Here, you need to focus on two to three forms of yoga to teach and offer its benefits to students. Moreover, it’s always good to have mastery of different forms of yoga but initially start with 2-3 yoga forms.
2. Conduct Research & Identify Your Target Market
After choosing the niche for your yoga class, the next important thing is to carry out thorough market research.
For this, you can go through your competitors and understand all of their strengths and weaknesses.
Based on your research, you can decide what kind of new things you can inculcate in your yoga class.
In order to identify the target market, you can create some profiles of your audience, which includes their age, gender, interests, hobbies, job, etc. Based on this, you can decide whom you want to target.
For instance, a potential user for your class would be someone whose goal is to live a healthy lifestyle and possess a good income and free time. Other target users would be people who are looking for a way to decrease stress, learn about a new culture, etc.
3. Choose a Yoga Class Format
The next important thing you need to decide is the type of class you want to offer, one-on-one, or in a group.
You can provide a one-on-one online yoga class to all the students. By this, all of your students will get special attention.
While in the group yoga class, you can teach yoga to a certain number of students. Besides this, you can increase your class size and teach many people at the same time.
4. Create a Business Plan
Even though you are in a hurry to start your online yoga academy, you shouldn’t miss an essential thing: the yoga business plan.
To make a business plan, you need to answer certain important questions:
- Are you going to teach students virtually, or you want to make a video and upload it online?
- Do you want to create a yoga app or a website?
- How will you connect with your students?
- Are you planning to structure a monthly membership program, provide yoga teacher training courses, or just upload weekly yoga videos?
- Identify your area of interest as a yoga instructor, where you want potential users to search for, and the total amount of money you want to earn? etc.
5. Choose a Revenue Model
Here are some of the ways you can earn by starting an online yoga business:
- Ask for donation
In this model, you ask students for the donation. To establish this model, you can go for PayPal.
Visit PayPal and create your account, and then you can share the link with your students. Now, they have the option to donate the amount they like.
This model is suitable if you have a stable community, and your students love your yoga class studio and work.
- Go for a subscription model
This is a widely popular model worldwide. If you provide virtual yoga classes to a group of people every month, you can charge on a subscription basis. Here, you can keep monthly charges based on your market research and your expertise.
Also, you can provide discounts for people who opt for 3-month/6-month and 12-month subscription. Besides this, you can also offer access to 15-days or 1-month yoga classes to attract a wider audience.
- Charge a one-time fee for your yoga class
This is yet another popular revenue model used by online yoga classes. If you are planning to create yoga classes based on different levels, then this model works at it’s best.
6. Choose a location
Before you start your online yoga class, you need to select the location. Here, you have several options.
First, you can either teach from your home if you have a distraction-free environment. Secondly, you can rent or purchase a space where there is proper lighting and a distraction-free environment.
7. Get the necessary digital tools
A vast number of YouTube channels globally shot videos using their iPhone or iPad. However, shooting the videos using a professional camera and editing software can take your online yoga classes to the next level.
Therefore, we highly suggest you purchase a good editing software which allows you to edit videos anytime. For instance, Filmore for PC and iMovie for Mac. It is also recommended to purchase a tripod to keep the camera steady, a studio light, and a good-quality microphone.
8. Setup your filming location
After choosing the location and getting the right tools for your yoga class, the next crucial task is to set up a filming location. Here, you need to place the mat, background, camera, lighting, and sound, etc., in the proper place.
You need to choose a “safe area” perimeter to teach yoga without disturbing the frame.
In case you own a small space and are unable to move your camera, you can buy a big lens and shoot the video accordingly.
Besides these, you need to take care of natural lighting and windows.
9. Create a solid website/ app
Now, you need to create a robust website or mobile app for your virtual yoga business. This will help you establish your online yoga business and build a brand.
If you have enough budget and want to reach as many people as possible, create both a website and a mobile app.
To create an online yoga platform, we recommend you reach out to a professional web and mobile app development company; they have a team of professionals who can develop the best website or app for your yoga business.
10. Leverage the power of social media
Social media has become a vital tool for online businesses to accelerate. The vital reason is students love to improve yoga and also want to be connected with the community.
Here, you need to identify the best social media platforms and then sell your online yoga classes or promote your online yoga studio. Here, it would help if you connected with the audience first. By doing this, you will be able to sell your products well.
To get better engagement on social media, you need to post at times when followers are active.
11. Grow your community through a newsletter
A vital and essential thing you could have as a yoga instructor is the email list. It is highly effective for your business. Moreover, an email list is the simplest way to build trust with your audience and be connected with them for a long time. To build your email lists, you can offer worksheets and quick lessons for free and collect emails.
Your newsletter should be a go-to-weapon to pass knowledge and understanding to your audience. In short, you should be able to resolve your users’ issues through the newsletter.
By doing this, as soon as you announce your new yoga class, they will be ready to join.
12. Choose a marketing strategy for your online business
After you have created a website and started building your email marketing list, the next thing is to reach a wider audience.
Hence, it would help if you choose proper marketing strategies for your website or mobile app. For this, you can reach out to a digital marketing company.
They can decide the best marketing strategy as per your goals and then apply them to get the best results.
By now, you must have got the answer to the question, how to start an online yoga academy. By thoroughly following the process, you can start online yoga class as well as take it to the next level.
Now, if you have a solid idea for your online yoga class, then you can reach out to us. We, at Infigic, a popular yoga website and app development company, have the required resources to provide the best online solution for your yoga business.