7 Important Points to Consider Before Launching an Online eCommerce Store or Site in 2020

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7 Important Points to Consider Before Launching an Online eCommerce Store or Site in 2020

When you start your eCommerce adventure the most critical step is building a solid foundation without having a proper approach to eCommerce business, it can be difficult to get success.

Launching your eCommerce site means entering a highly competitive market where visibility and differentiation are vital to your success.

Before Launching an e-commerce, The Business Owner Should Consider these Seven Tips:

1. Analyzing your target market

Launching your online store means having a customer base familiar with online shopping. You should, therefore, carry out an in-depth analysis of the present volume and purchasing habits of your online target market.

To determine how relevant your success will be, try to find out, do they buy this product, where do they hang out online social networks, marketplaces? Are your identity and positioning suited to this eCommerce target market?

By analyzing your online target market, you will be able to find out about their consumption habits through the online sales channel.

Be aware of online consumers, how different and specific their requirements are than those of consumers in physical stores. This stage helps you to build your company’s online reputation.

You will be able to determine whether your brand should change your company’s positioning and values, whether you’re risking destabilizing your current customer base, whether there is an opportunity to develop a competitive advantage and whether you’re sufficiently well-known to your new prospective customers.

In-depth knowledge of your target market will help you to provide a consistent, differentiated enriched customer experience, if you already have a company the aim is to determine a new customer journey for both – your existing and new customer base that provides real benefits to guarantee a quality digital customer relationship.

Pro tip – Ask your existing and prospective customers for their opinion, listening & communicating with your customers is a perfect way to see how relevant your offer is, so don’t hold back.

2. Perform an In-depth Analysis of Your Competitors

To identify the market leaders, natural search placement is a good indicator. By searching keywords that describe your products you can find serious competitors listed in the first few results.

Position yourself in a niche market to be more easily visible in searches and limit competition for market leaders. If you already sell in physical stores duplicating it directly on an online store is not necessarily the best move. In fact, online retailing mainly involves not being able to show the offer in advance offering attractive prices, online payments on shipping to customers.

These factors can become obstacles in the purchasing process if your offer does not fit in, such as too bulky, too expensive, too much interaction required. If you realize that your product offers isn’t suitable, don’t panic. Take the opportunity to broaden your spectrum by trying out alternative and diversified product offer as limited editions, new products or brand new services.

3. Make a list of your Suppliers/Vendors

If you are not in direct manufacturing of the products you wish to sell then the next in the list is to make an exhaustive list of suppliers/vendors who will supply the items for you. This will be the base of your business hence the vendors should have a good track record of selling durable and genuine products.

4. Invest in a good eCommerce software

Even though eCommerce software’s have become relatively inexpensive or also utterly free of charge, you shouldn’t think that launching an e-commerce site does not require an investment.

To give your project the best opportunity to succeed consider investing in several domain names from the start to increase your visibility and traffic. You should also find how much does an eCommerce website cost? It will help to estimate the development cost of your eCommerce store.

Setting up your store yourself is the challenge even with easy-to-use platforms available today. If you want to launch your store quickly or with specific features and designs, you will need the skills of an experienced eCommerce website development company.

5. Set up a solid marketing plan

No matter, you have the eCommerce store with the best design, but if you don’t have a proper marketing plan, you will fail to acquire customers. Once you have eCommerce store ready the most important thing is to market your store to the right customers who are hungry to buy products that you are going to sell.

This part is essential for boosting your new store’s visibility and awareness on social networks, blogs, email campaigns, advertising space, etc.

Costs can become substantial so setting up a web marketing plan will be essential when creating your budget.

6. SEO

SEO helps to rank your store higher in search results. It is a lengthy process, but you can do it yourself for free if you know the techniques.

None the less if you want to optimize your SEO quickly and you need some help you will also have to budget for the services of an SEO agency.

In this case, included in your budget and development specifications. Additionally consider your costs for paid search placement which will give you a boost in addition to natural search placement, the combination of both is known as SEM {Search engine marketing}

7. Choosing your supplier’s shippers and payment methods

When choosing these service providers, you will have to calculate the subscription costs and sales commission that involves these costs represent your financing requirements for starting your business.

They appear in the final section of your business plan. The purpose of the finance plan is to analyze your project’s success and profit, so you can adjust your business model if necessary.


A solid foundation can set your eCommerce store up for future success, and great marketing is a vital part of your launch.
A wide and comprehensive approach that considers everything from content to paid ads can create a great first impression for your store and start the sales rolling in.
Invest time and careful thought in your foundational activities, and your new eCommerce business has every chance of success.
Want to find out more about how to launch your new eCommerce business? Just get in touch with us, and we’d be happy to help. At Infigic, we provide custom Magento development service to build your dream eCommerce store.

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