3 most effective ways to write an eBay product description

Reading Time: 3 minutes

As great an opportunity there is for eBay store owners to sell their products on eBay, so is the severe competition. Amid this intensely competitive market, the best way to advertise your product is by writing an effective eBay product description that is informative and electrifies the buyer. A precise and accurate product description highlights the benefits and allows the features to take a back seat. Moreover it portrays a crystal clear picture of your product and boosts the chances of a buyer finding, buying or auctioning your product.

The key to make a visitor become a customer on eBay a perfect product description. In this blog we highlight 3 most effective ways to write an eBay product description this helping you get more buyers to your storefront.

1. Write about the benefits

Before writing the description you must know the best qualities of the product. Along with that the store owner should have thorough knowledge about the target audience. Often the audience doesn’t know the intrinsic details of the product. Highlight the benefits of the product rather than the features. Suppose you are selling a computer and it belong to a reputed company. How will you make the listing compelling enough to convince the visitor that he should buy from you? Peep into the owner’s manual and write down the features. Instead of highlighting facts such as its configuration, specific feature that makes the product different from others, advanced technology that is newly fitted, concentrate on noting down the benefits that a user gets by buying that computer.

Write about the benefits

2. Know the audience

There are two types of audience on eBay, one who has all knowledge about the product while the other is a complete layman. An effective description on eBay speaks to the needs of both these classes.

Suppose for above example, writing a description “fast hard drives, so that your precious data is never lost even when the system crashes” suffices for a non-technical customer but not for a hard-core computer geek. He would be interested in the configuration, graphics and other technical details.

The best descriptions first highlight the benefits followed by the point-wise feature listings from which the benefits are derived. To check the features dig into the user manual or the manufacturer’s website.

Know the audience

3. What is your customer expecting?

Place yourself in customer’s shoes and read the listings as if you were a customer. Before writing the product description do an audience analysis to know the needs and fears of the potential customers. This helps in understanding their mindset. A set of 4 questions every eBay store owner should ask himself before creating a listing include:

  • Who are my potential customers?
  • Why do they want to buy the item?
  • How much acquainted are they with the product?
  • How do I write a description that gives them a strong reason to buy from me?

Once you have a clear idea about these 4 questions, writing the product description will be a breeze.

What is your customer expecting

Apart from reaching out to the target audience, you need to compete against other buyers in your category and stand out among them. As an audience, when given too many options, which product will you be most attracted to, the one with technical details or the one with a balance between features and benefits?

Make the description a place where you can bond personally with the probable buyer. Write in a friendly way as if you’re talking to the reader. The day you understand the reason which makes a person buy your product, you’ll beat all competition and be the best.

Would you like to give some more suggestions? Kindly comment below. :)

You can follow us on Twitter as well @infigicdigital

If you are looking to get a professional eBay store design or eBay listing template design, you can email us at [email protected]. Our team would reach out to you instantly !

4 Tips to create actionable Auction Titles for your eBay Store

Reading Time: < 1

The space provided for auction title on eBay is 55 characters. You pay for it and therefore you should use it to full extent. People wont even bother to get in, if your eBay store does not have an attractive title. Similarly, auction title must be such that customers feel the urge to browse through the product.

Below Slide deck will help you create fantastic titles for auctions and enhance your eBay store design

If you are looking to get a custom eBay store design or eBay listing template design, you can email us at [email protected]. Our team would reach out to you instantly !

6 Tips to Enhance your eBay Store in 2015

Reading Time: 3 minutes

2015 – New Year, New resolutions, New outlook…. With the onset of a brand new year, every young company is looking forward to take their business to the next level or probably to greater heights.

A Positive outlook and a broad mindset can definitely help the developing stores to capture the market and increase their turnover and revenue.

Here are top 6 tips that will surely increase your ebay presence for the year ahead.

1. Start Slowly

Most of the sellers online don’t have a business background and they start listing huge amount of goods at a time. This is the basic mistake that every startup store should avoid. Before taking the big leap, start with a few listings and limited number of items.

Start Slowly

2. Product Listing is the Key

The most common mistakes that sellers make is regarding the photos, descriptions and terms. Providing vague descriptions and using terms that are obsolete is sure to confuse the customer and spoil his shopping experience. Providing Professional eBay listing template can give a more personalized look to your store which would help to increase the conversion rate and sales.

Product Listing is the Key

3. Customer is the King

Providing excellent Customer services must be the top priority of any ebay store owner. Positive reviews from the customers will add more value to the business compared to low ratings. Therefore, make sure you win every customer. Ultimately, a happy Customer will lead to a happy you…!!!

Customer is the King

4. Always Provide Free Shipping

Buyers don’t want shipping cost to come in between their shopping journey. Any seller should definitely understand this and remove some or all of the shipping cost. Moreover, delivering the goods on time or before time will surely bring a smile on your Customer’s face.

Provide Free Shipping

5. Step into the Shoes of a Customer

To know what the customer wants, you must become one. You can garner a great deal of information by meticulously studying the needs and wants of a customer. Understanding what your customer is looking for is the only way to foster the needs of your customers.

Step into Shoes of Customer

6. Create a Customized eBay Store Page

Creating a branded store page can set you apart as a seller and give you an opportunity to highlight your specific products. Here are some examples of custom ebay store design by us.

Case Collection - Homepage

If you are looking to get a custom eBay store design, you can email us at [email protected]. Our team would reach out to you instantly !

Share this article and If you have any additional information or questions, do let us know in the comments below. You can follow us on Twitter as well @infigicdigital

How to Change Banner on eBay Store

Reading Time: 2 minutes

Regularly updating your ebay store and changing images frequently will make your store look more attractive and lively.

We will guide you through the steps of making changes on your banner page:

Step 1:

To edit ebay listings, go to “My ebay and select “Sell

Go to My eBay - Sell

Step 2:

Click on default product template under the heading “Sell with a template” and select “Start selling

Start Selling

Step 3:

Now you can make necessary changes on the page titled “Edit your listing”. You may like to change the caption, Image description or even change the banner images.

Edit Your Listing

Step 4:

In order to change the banner image, select the particular image and copy the URL of that image.

Now paste it in the HTML version of template design between “<img> </img>

HTML Version of Design

This way you can make multiple changes to your ebay storefront.

If you have any queries, do comment below.

Infigic is an eCommerce development agency, providing custom eBay store design and eBay listing template design services. If you are looking to design your eBay store, you can email us at [email protected]. Our team would reach out to you instantly !

How to Change eBay Return Policy?

Reading Time: 2 minutes

Return Policies

It is a fact that buyers prefer to purchase from sellers who offer a return policy rather than from those who don’t.

Return policies are framed in case if the customer has a change of mind regarding purchase or if the product does not meet the customer requirements. Framing an effective return policy will help your store sell better and increase the no. of customers.

Revising Return Policy

It becomes mandatory to revise your return policy based on the market conditions and product life.

Many ebay store owners have had this doubt as to –How to change or revise ebay return policy?

Here is a step by step guide which will clear all your doubts:

Step 1:

Go to “My eBay” and click on “Sellings

My eBay

Step 2:

Click on “More Actions” –> “Revise

Click on Revise Button

Step 3:

Go to “Edit Your Listing”. Under the heading- “Add Other Details” select “Edit Selected Policy

Edit Selected Policy

Step 4:

Select “Returns Accepted”. Further change date and select “Seller”( under return postage will be paid by) and then click “Save and Close”.

Edit Return Policy

Step 5:

Click on “Save and Close” and then click on “Confirm” button.

Confirm and Save Changes

There you go..!! Your policy has been revised..

Infigic is an ecommerce development agency, providing professional eBay store design and ebay listing template design services. If you are looking to design your ebay store, do get in touch with us today!

How to Sell on eBay? Beginners Guide

Reading Time: 3 minutes

Ebay is an awesome platform to sell your brand new as well as used goods. Every small company wishes to own an eBay store. You, as an individual can also set up eBay store and can sell on ebay by following these step by step guidelines:

Step 1:

Open the website of eBay. If you are new to eBay, click on “Register

If you have already registered, “Sign in” your ID and password

Click on Sign In or Register

Step 2:

Fill in the details and click on the “Submit” button.

A pop-up window will confirm the email that you have selected for your account.

Just check it and click on “Continue

Fill Details and Submit

Step 3:

Now you will return to your homepage. Click on “Sell” at the top of the screen and open the page titled “Update your information

Fill in the required details and click on “Continue

Open Update your Information

Step 4:

Now you will see a page wherein you can start listing your items for sale. Type the name of the item and click “GET STARTED

Get Strated Selling

Step 5:

A new page will appear asking you the details about your product like- title, description, image, condition, specifications etc.

Once you have filled in all details, click “List with displayed fees

A window will ask you if you want to edit your listing. After making necessary changes click on “Continue

List with Displayed Fees

Step 6:

If you are registering for the first time, they will ask a few more details and lead you to the payment procedure because the website charges a small fee for selling items on ebay.

If you have sold products before, you will be taken to the following page:

Sold Product Before

Step 7:

You can click on “Track your listing in My ebay to see if anyone is bidding for or buying your item. My ebay will help you keep a track of all the details and questions about your item via email.

Step 8:

You will receive an email from ebay the moment you sell an item.

Now go back to ‘My ebay’ and click “SOLD

You need to send your buyer an invoice. So click “Send payment details

Step 9:

You will get a confirmation email from PayPal. To check whether the amount has been credited, go to the website and login to your PayPal account. Click “Withdraw” and then Withdraw funds to your bank account to transfer the payment to your bank account.

Withdraw Funds

Step 10:

Once you’ve sent your item, go back to “My eBay” and click “Sold“. Click “More actions” on the right-hand side of the screen and further click click “Mark as dispatched“, which will let the buyer know that the item has been sent.

If you have any queries, do comment below.

Infigic is an eCommerce development agency, providing custom eBay store design and eBay listing template design services. If you are looking to design your eBay store, you can contact us. Our team would reach out to you instantly !

5 Reasons why you should have an eBay Store

Reading Time: 2 minutes

If you are planning to venture into online business and still unsure of which ecommerce cart or ecommerce solution to choose from, this blog would help you to answer some of those questions which you might have in your mind. Also, if you have an ecommerce store and looking to add an additional sales channel, ebay would surely help to increase your ecommerce store sales.

Here are 5 reasons why you should have an ebay store :

1.Cloud based hosting tool


eBay hosts your site on their safe and secure cloud platform and provides you with a unique store URL, a shopping cart, and an easy-to-use tool to manage your store. Ebay now also gives you an option to design a professional ebay store. Here are some ebay store design examples


2.No upfront Investment


eBay stores are a great way to get a feel whether selling online is your cup of tea or not. With a very less upfront investment, you can test the waters without committing a lot of your money or time. The cost is only $16.95 a month and the first thirty days are free—a pretty safe investment.


eCommerce Store


3.Ready Customer base


Ebay has more than 250 million customers, with your store at ebay, you are already in front of customers who are ready to buy. Ebay takes care of search engine optimization for you—making sure you will be listed with Google and Bing. With lot of education material and support from ebay at “No extra cost” you can start becoming a pro seller.

eBay Tool Box

4.Advanced Marketing Tools


Ebay comes in with latest and advanced marketing tools like Newsletter to keep your eBay store in front of your customers. Also with RSS Feeds (Really Simple Syndication) once you switch it on, all your buyers have to do is subscribe to it, and every time you upload new products in your store or up for auction, they’ll get an update telling them what you’ve added. Interesting, isn’t it ?



So, if you have made your mind to start your ebay store, then may be you should read our blog to get started !


If you are looking to get a professional ebay store design, you can email us at [email protected]. Our team would reach out to you instantly !

7 Things every eBay Store owner should know

Reading Time: 3 minutes

As a ebay store owner, It is very important to get the basics right.

As the famous saying goes “ Every skyscraper is built on a strong foundation of pillars.”

Here are 7 tips every professional eBay store design owner should know especially the ones who are going to get started :

1. What’s in a Name?

Have a User ID that clearly reflects what you sell. Ideal examples of User ID such as “wristwatchamerica” “pedalbits” gives a clear idea of what the store is selling and generates crebility and trust.

An ID like “digi2843” is vague and might not give an idea to the customer of what you are selling.


2. Don’t start off with a ZERO feedback rating

No one would like to buy products from sellers without any feedback ratings. If you do not have feedback, you can give additional freebies to your first few customers to write a nice feedback for you (if the product and service experience was nice).Sent Feedback

3. Don’t Lower Your Item prices by bloating up your shipping costs

If you charge one dollar less for an item, but charge 3 dollars additional in shipping fees, your buyers won’t see the shipping charges until they checkout. This is a biggest mistake you can ever do in your store. This puts off the customer and they may not choose complete the sale at all.

 Shipping Cost

4. Don’t use misleading brand names in your titles

Don’t try to mislead customers by putting brand names in the item listings. For example, don’t put “iPad” in your listing title for a tablet, unless it is Apple’s iPad, or another Apple product. In addition to violating your customers’ trust and garnering a bad reputation, you would be violating eBay’s policies where ebay might pull your listing; and if you don’t amend the listing, they’ll pull your store and ID, and suspend you.

Misleading Brand Name

5. Avoid blurred product images

Sharp and high quality images give customers a right impression about the products you sell and your store. You want them to perceive you as a professional ebay store, so make sure your listings reflect that.

Blurred Image

6. Add Contact info in your listing

Would you like to buy a product from someone whom you cannot reach out to when you have some issues with the product? Shoppers feel comfortable and safe when they see contact details of the store. Always include an email address, and preferably a phone number where they can reach you as well.

Contact Info

7. Keep a QRA (Quick Response Approach) philosophy

Customers expect “instant” response. The quicker you respond to your customers, the better chance you have of resolving their issues, and making a sale. Also, solving problems of customers who have already bought from your store would ensure that they keep coming back to your store.

Quick Response

For other ebay tips & insights, do check out our blog at

If you are looking to get a professional ebay template design, you can email us at [email protected]. Our team would reach out to you instantly !

3 Ways to stay in touch with your eBay Customers

Reading Time: 2 minutes

With your day to day business transactions on running your ebay store, it becomes difficult to be in touch with your customers. However, that’s the gist of entire business, how stay in front of the customers even with our transactional work load. Here are 5 ways to stay in touch with your ebay customers:


1. Automate your follow ups

The first way is by doing a series of follow-up emails to your customers. There are dozens of automate follow up email clients that help you to schedule a follow up. You can use which helps you to Schedule Emails to Send Later, Email Reminders and Email Tracking.


Dont forget to follow up to stay in touch with your ebay customers


2. Create regular touch points of communication

Take out a chance to be in touch with the customer during the entire purchasing process. Do notify the customer through email. Send out an email when payment is received, when you ship the item, wait one week before telling them to post a feedback and two weeks after shipping send out a survey email to make sure the customer was happy.


Create regular touch points of communication customer service


3. Use Newsletters to be in touch with your customers regularly

Use tracking URL’s in emails so that you know how many people clicked on these links. You can also have a newsletter, which is a double opt-in newsletter. This is not the newsletter feature that ebay offers but from a third party service like Mailchimp (


newsletter to stay in touch with your ebay store customers


Finally, the entire process keeps your name in front of the customers. You will never get one complaint about spamming but just the opposite. Your customers will thank you for the great communications.


good communication means good business for ebay store customers

Do you have any other ideas to share with us ? Drop in a comment below. 


If you are looking to get a professional ebay store design, you can email us at [email protected]. Our team would reach out to you instantly !

5 Ways to save time and be more productive while managing your eBay Store

Reading Time: 3 minutes

As an ebay store owner, i am sure you would always be crunched for time. Lot of ebay store owners, have  asked me how to be  faster and efficient at managing ebay business?

To get the best out of your day, you’re going to need a few good strategies, a collection of tools, and a focused approach at work.

Here are 5 ways to save time and be more productive while managing your ebay store :

1. Set a schedule


Managing your ebay store with your timing and let not non business activities distract you. Keep up a schedule for all your activities. For example, try responding to your buyers query between 10 to 11 a.m., setup a time with your courier company for getting the pickup & shipping managed. This would make your sure that you complete all your task perfectly.


set a schedule to manage your ebay store


2. Write a daily to do list


Before you start your day make up a note stating what you would actually do today. Try to list and have times set for the activities and unplanned tasks that pop up.Try using Pomodoro apps or tools like Evernote to manage your todos.


to do list to manage your ebay store


3. Take advantage of eBay’s listing tools


Every ebay store comes up with the eBay tool wizard  (

Seller tools such as Turbo Lister and seller manager help to make your business more efficient.


turbo lister for ebay

4. Consider hiring a trading or virtual assistant

When your ebay business starts expanding you might probably not be able to manage your growing business single hand. Hence  you can consider hiring a trading or a virtual assistant  so that you can manage your work & home easily. It helps to free up your time and at the same time let your business grow.


trading assistance for ebay

5. Share your plan with your team


Let your team know what is your goal and plan to reach the goal so that they can assist you in a convenient way. Let the people around you know your timing and dedication to work so that you won’t be interrupted by them.


working in team to make your ebay store successful



Do you have any amazing time-saving tips that other ebay store owners might want to know? Share your productivity hacks in the comments.


If you are looking to get a professional ebay store design, you can email us at [email protected]. Our team would reach out to you instantly !