A leading ecommerce store was looking for an ecommerce agency for their ecommerce website development with facebook pixel implementation. The ecommerce store development was to sell information products. It was to be hosed on a sub-domain based on categories with conversion tracking of facebook pixel.
Mainly, the use of facebook pixel was to apply it properly to the checkout funnel. In this scenario, checkout after the cart was all one click upsells and the flow looked like "Cart > OTO 1 (One Time Offer / upsell) > OTO 2 > OTO 3 > OTO 4 > final thank you page"
So in that case OTO1-4 can all be a conversion or not a conversion depending on if the customer of ecommerce website development with facebook pixel clicked Yes or No to those One Time Offers.
The facebook pixel had to be implemented dynamically to each OTO page depending on if it is a conversion or not.
Features of the ecommerce website developed with facebook pixel
Used technology stack in the ecommerce website development :
Trello was intensively used from the beginning to maintain the project related files, raising queries, reaching solutions and tracking the progress of the ecommerce development project in india.
There were multiple funnels selling the same products in varying manners. All funnels were properly integrated with facebook pixel and this was handled dynamically.